The Specialty's Cafe & Bakery Celebrates Its Roots in Its Branding
Mishal Omar — October 3, 2016 — Marketing
References: specialtys & packagingoftheworld
San Francisco's Specialty's Cafe & Bakery has branding that references its regional and historical roots.
Created in 1987, the cafe now has over 40 different restaurant spaces and is continuing to grow in the bay area. Its brand identity was created by the design agency 'Creative Retail Packaging, Inc.' which chose to enhance the San Francisco background of the chain store. As a result, the branding is featured in the classic American patriot colors red, white and blue and showcases the Golden Gate Bridge.
By appealing to its clients' busy and professional lifestyles, as many of them tend to be corporate workers from local offices surrounding the company, the Specialty's Cafe & Bakery manages to incorporate a classic design into a modern chain store.
Created in 1987, the cafe now has over 40 different restaurant spaces and is continuing to grow in the bay area. Its brand identity was created by the design agency 'Creative Retail Packaging, Inc.' which chose to enhance the San Francisco background of the chain store. As a result, the branding is featured in the classic American patriot colors red, white and blue and showcases the Golden Gate Bridge.
By appealing to its clients' busy and professional lifestyles, as many of them tend to be corporate workers from local offices surrounding the company, the Specialty's Cafe & Bakery manages to incorporate a classic design into a modern chain store.
Trend Themes
1. Regional Branding - Opportunity for businesses to incorporate local regional elements into their branding to create a sense of community and connection with customers.
2. Heritage-inspired Design - Opportunity to leverage historical and cultural elements in brand visuals to evoke a sense of nostalgia and authenticity.
3. Tailored Design for Professionals - Opportunity for businesses to create brand identities that specifically cater to busy professionals, offering convenience and functionality in their branding.
Industry Implications
1. Food and Beverage Industry - Opportunity for food and beverage businesses to incorporate regional and cultural elements into their branding to stand out in the market and create a stronger connection with customers.
2. Retail and Hospitality Industry - Opportunity for retail and hospitality businesses to leverage heritage-inspired design elements to create a unique and memorable brand image, attracting customers looking for authentic and nostalgic experiences.
3. Advertising and Design Industry - Opportunity for advertising and design agencies to cater to businesses that want to tailor their branding specifically to professionals, offering innovative and functional design solutions.
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