The Roastorium Specialty Coffee Packaging is Naturally Designed
Michael Hemsworth — May 19, 2016 — Marketing
References: weekdaystudio & packagingoftheworld
Being that Roastorium is a specialty coffee brand that goes through a detailed process to create the perfect roasts for consumers, the packaging is designed to reflect this.
Designed by Weekday Studio, the Roastorium packaging is bright, vibrant, floral and fun with a clear focus on the coffee plant. The omni design of the packaging allows different beans to be placed within and a simple sticker to be placed on the exterior to detail the specifics of it. This allows the brand to maintain a unified branding aesthetic to help make it easier for consumers to spot the specialty coffee brand on the shelf.
The Roastorium coffee packaging is a win on behalf of the Weekday Studio team, which includes creative director Nina Hans, illustrator Travis Bailey and designer Rachel Thompson.
Designed by Weekday Studio, the Roastorium packaging is bright, vibrant, floral and fun with a clear focus on the coffee plant. The omni design of the packaging allows different beans to be placed within and a simple sticker to be placed on the exterior to detail the specifics of it. This allows the brand to maintain a unified branding aesthetic to help make it easier for consumers to spot the specialty coffee brand on the shelf.
The Roastorium coffee packaging is a win on behalf of the Weekday Studio team, which includes creative director Nina Hans, illustrator Travis Bailey and designer Rachel Thompson.
Trend Themes
1. Specialty Coffee Packaging - Opportunity for innovative and unique packaging designs that reflect the brand's story and values.
2. Unified Branding Aesthetic - Opportunity to create packaging that maintains a consistent and recognizable brand image across product lines.
3. Omni Design Packaging - Opportunity to develop packaging solutions that can accommodate different products while maintaining a cohesive design.
Industry Implications
1. Specialty Coffee - Opportunity to differentiate from mainstream coffee brands by offering unique and visually appealing packaging.
2. Graphic Design - Opportunity for graphic designers to collaborate with coffee brands and create eye-catching and distinctive packaging designs.
3. Retail - Opportunity for retailers to curate and showcase specialty coffee brands with visually captivating packaging to attract customers.
1.8
Score
Popularity
Activity
Freshness
