This Special-Edition Rolls Royce is Inspired by an Italian Island
Mishal Omar — August 1, 2016 — Autos
References: carscoops & luxurylaunches
These special-edition Rolls Royce cars are inspired by waterfront views.
The 'Dawn' and 'Wrath' were both revealed in Sardinia, which is an island off the coast of Italy. The cars are both inspired by Costa Smerelda and Porto Cervo -- resort areas that sit on top of beautiful beaches with views of the water. Dawn is a special-edition Rolls Royce that comes in a beautiful emerald green color -- clearly inspired by the color of the sea. The interior of the car has green leather seats and a retro-inspired wooden dashboard that is covered with jewels such as emeralds, pearls and white gold.
These luxurious vehicles' subtle references to seaside views makes them an excellent collectors item.
The 'Dawn' and 'Wrath' were both revealed in Sardinia, which is an island off the coast of Italy. The cars are both inspired by Costa Smerelda and Porto Cervo -- resort areas that sit on top of beautiful beaches with views of the water. Dawn is a special-edition Rolls Royce that comes in a beautiful emerald green color -- clearly inspired by the color of the sea. The interior of the car has green leather seats and a retro-inspired wooden dashboard that is covered with jewels such as emeralds, pearls and white gold.
These luxurious vehicles' subtle references to seaside views makes them an excellent collectors item.
Trend Themes
1. Ocean-inspired Luxury Cars - The special-edition Rolls Royce cars inspired by waterfront views present an opportunity for disruptive innovation in the luxury car industry by incorporating unique design elements and materials that reflect the beauty of the ocean.
2. Retro-inspired Wooden Dashboards - The retro-inspired wooden dashboards adorned with jewels, such as emeralds, pearls, and white gold, in the special-edition Rolls Royce cars open up disruptive innovation opportunities in the automotive industry by combining traditional craftsmanship with luxurious and personalized design.
3. Collector's Edition Vehicles - The special-edition Rolls Royce cars, with their subtle references to seaside views, provide a disruptive innovation opportunity in the luxury car market by offering limited collector's edition vehicles that tap into the desire for unique and exclusive automotive experiences.
Industry Implications
1. Luxury Car Industry - The ocean-inspired luxury cars from Rolls Royce introduce a disruptive innovation opportunity in the luxury car industry by creating unique and luxurious vehicles that resonate with consumers seeking one-of-a-kind automotive experiences.
2. Automotive Industry - The inclusion of retro-inspired wooden dashboards adorned with jewels in the special-edition Rolls Royce cars presents a disruptive innovation opportunity in the automotive industry by combining traditional craftsmanship with opulent and personalized design elements.
3. Collector's Edition Market - The special-edition Rolls Royce cars, designed with subtle references to seaside views, tap into the collector's edition market and provide a disruptive innovation opportunity by offering limited and exclusive vehicles that cater to the desires of collectors seeking unique automotive pieces.
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