Sudocrem & Tilletts Created a Special Lid to Celebrate the Royal Baby
Laura McQuarrie — April 1, 2019 — Life-Stages
References: icklepickles.org & luxurylaunches
Duchess of Sussex Meghan Markle's due date is imminent and Sudocrem teamed up with jeweler Tilletts to create a special lid for its diaper cream that it calls "Britain's most sparkly nappy cream lid." The 'Meghan Sparkle' diamond pave-set 925 sterling silver lid features both the UK and US flags and is encrusted with crystals. For the creation of the special diaper cream lid, the brand set out to capture the unique charisma of Meghan herself, as well as her healthy pregnancy glow.
The luxurious diaper cream lid created by Sudocrem and Tilletts will be sold, with all of the proceeds from the sale going to support Ickle Pickles foundation, which provides support for sick and premature babies.
The luxurious diaper cream lid created by Sudocrem and Tilletts will be sold, with all of the proceeds from the sale going to support Ickle Pickles foundation, which provides support for sick and premature babies.
Trend Themes
1. Luxury Collaborations - Collaborations between luxury brands and everyday products provide opportunities for premium offerings and cross-industry innovation.
2. Celebrity-inspired Products - Creating products inspired by celebrities allows brands to tap into consumer fascination, generate buzz, and drive sales.
3. Philanthropic Partnerships - Collaborations that support charitable causes offer opportunities for brands to make a positive impact while enhancing their brand reputation.
Industry Implications
1. Beauty and Personal Care - Luxurious collaborations like the sparkly diaper cream lid can introduce premium elements to everyday products, enticing consumers and driving sales in the beauty and personal care industry.
2. Fashion and Accessories - Creating celebrity-inspired products, such as the Meghan Sparkle diaper cream lid, can boost sales and create brand excitement in the fashion and accessories industry.
3. Nonprofit and Charity - Collaborating with brands to create philanthropic partnerships, as seen with the Ickle Pickles foundation, allows nonprofit organizations to raise funds and increase awareness for their causes.
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