This Special Edition Smartphone is Designed by Futura
Katherine Pendrill — April 13, 2016 — Art & Design
Motorola recently teamed up with legendary graffiti artist Futura to create a special edition smartphone. In recent years, consumers have shown a growing interest in retro designs and vintage prints. Now the company is tapping the talents of a famed graffiti artist to create an eye-catching design of its own.
The special edition smartphone will be a colorful version of the 5.7-inch Android headset known as the Moto X Style. The new smartphone will be called the Moto X Pure Edition and it will feature graffiti designs personally created by Futura himself. Only 30 of the phones will be available and customers will have to order them through a service that sells limited edition products over text called 'Stefan's Head.'
For fans of Futura, the new smartphones provide a unique opportunity to own a piece of the artists' work.
The special edition smartphone will be a colorful version of the 5.7-inch Android headset known as the Moto X Style. The new smartphone will be called the Moto X Pure Edition and it will feature graffiti designs personally created by Futura himself. Only 30 of the phones will be available and customers will have to order them through a service that sells limited edition products over text called 'Stefan's Head.'
For fans of Futura, the new smartphones provide a unique opportunity to own a piece of the artists' work.
Trend Themes
1. Graffiti Art-themed Consumer Electronics - The trend towards alternative design aesthetics presents an opportunity for consumer electronics companies to collaborate with emerging and established artists to provide creative, limited edition versions of existing products.
2. Retro Designs for Modern Technology - The demand for retro-inspired designs can be met by incorporating retro elements in modern consumer electronics, offering a unique nostalgic experience for consumers.
3. Limited Edition Products Distribution - The growth of limited edition product sales presents a market segment for digital platforms that facilitate the distribution of these products directly to customers via mobile and online channels.
Industry Implications
1. Consumer Electronics - Consumer electronics manufacturers can leverage collaboration with artists to differentiate their products in a crowded market by offering unique, limited edition designs.
2. Art and Design - Artists can benefit from collaborations with consumer electronics companies as a way of getting their work to new audiences and introducing their art to the mass market.
3. E-commerce - E-commerce platforms can attract customers by offering convenient and efficient purchasing experiences for limited edition products through mobile and online channels.
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