German Company Blings Anything With Swarovskis
References: bling-my-thing
Bling My Thing is a German company that lets you combine your creative side with your affinity for luxury goods. They offer an assortment of DIY sets to let you “bling†your favourite items with genuine Austrian Swarovski Crystals.
Last year, the Berlin company blinged out over 10,000 cell phones. They also added dazzle to the dashboard of a Cadillac XLR with 20,000 Swarovski crystals
Bling My Thing is gaining popularity with celebrities too. Paris Hilton, Bruce Willis and Pink are among stars who have had their cell phones blinged.
Chief designer, Ayano Kimura's latest collection features Japanese-inspired mosaics which feature crystals plated in 24 karat gold between the twinkling jewels. A PDA from this line sells for 1999 Euros.
They'll also adhere Swarovskis to shoes (think gem-stone-encrusted stilettos or Nikes with glittering logos), Bluetooth headsets, iPods, money clips, flasks, cigar cutters, baby bottles and anything else you could deck out in rhinestones, including Rubik cubes.
Their products are now available at Düsseldorf's fashionable shop for all things affluent, JADES as well as online.
No one will be calling you a geek after you've blinged your thing.
Last year, the Berlin company blinged out over 10,000 cell phones. They also added dazzle to the dashboard of a Cadillac XLR with 20,000 Swarovski crystals
Bling My Thing is gaining popularity with celebrities too. Paris Hilton, Bruce Willis and Pink are among stars who have had their cell phones blinged.
Chief designer, Ayano Kimura's latest collection features Japanese-inspired mosaics which feature crystals plated in 24 karat gold between the twinkling jewels. A PDA from this line sells for 1999 Euros.
They'll also adhere Swarovskis to shoes (think gem-stone-encrusted stilettos or Nikes with glittering logos), Bluetooth headsets, iPods, money clips, flasks, cigar cutters, baby bottles and anything else you could deck out in rhinestones, including Rubik cubes.
Their products are now available at Düsseldorf's fashionable shop for all things affluent, JADES as well as online.
No one will be calling you a geek after you've blinged your thing.
Trend Themes
1. Personalized Luxury - The trend of personalized luxury allows consumers to customize everyday items with high-end materials like Swarovski crystals, creating unique and upscale products.
2. Celebrity Endorsements - The increasing popularity of Bling My Thing among celebrities presents an opportunity for businesses to collaborate with famous personalities and leverage their endorsement to boost sales and awareness.
3. Creative DIY - The rise of creative do-it-yourself (DIY) projects offers an innovation opportunity for brands to provide DIY kits or experiences that enable customers to customize and personalize their belongings with luxurious elements.
Industry Implications
1. Personal Electronics - The personal electronics industry can explore collaborations with companies like Bling My Thing to offer customers customizable luxury phone accessories, cases, and other electronic items.
2. Fashion and Accessories - The fashion and accessories industry can tap into the trend of personalized luxury by offering customizable items like shoes, bags, and jewelry with options for Swarovski crystal embellishments.
3. Craft and Hobby - The craft and hobby industry can embrace the creative DIY trend by developing DIY kits that enable customers to personalize various everyday items using luxurious materials like Swarovski crystals.
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