This App Allows Users to Donate Their Spare Change to Charity
Katherine Pendrill — October 9, 2015 — Tech
References: altruistapp & betalist
'Altruist' is a micro-donation app that allows users to donate their spare change to the charity of their choice. While not everyone is able to make large philanthropic donations, many people are eager to contribute to their favorite causes. This app provides an easy way for users to incorporate giving into their everyday lives.
Altruist is a mobile application that is linked to each user's credit card. The app automatically rounds each purchase up to the nearest dollar and then donates the leftover funds to charity. Users can choose which charity they would like their spare change to go towards, which gives them the ability to support different causes. The app provides a simple and easy way for users to give back with each and every purchase they make.
While the app is not available for download, users can sign up for the private beta by visiting the Altruist website.
Altruist is a mobile application that is linked to each user's credit card. The app automatically rounds each purchase up to the nearest dollar and then donates the leftover funds to charity. Users can choose which charity they would like their spare change to go towards, which gives them the ability to support different causes. The app provides a simple and easy way for users to give back with each and every purchase they make.
While the app is not available for download, users can sign up for the private beta by visiting the Altruist website.
Trend Themes
1. Micro-donation Apps - The rise of micro-donation apps presents a disruptive innovation opportunity for companies that want to create more opportunities for social giving among their customer base.
2. Round-up Payment Systems - Round-up payment systems, which automatically round up purchase totals to the nearest dollar or dollar amount specified by the user, offer customers an easy, painless way to donate spare change and may disrupt traditional donation methods.
3. In-app Donation Features - Incorporating in-app donation features into e-commerce platforms, financial apps, and other digital services can provide users with an easy and streamlined way to give to charity while offering a powerful growth opportunity for companies that want to entice socially conscious consumers.
Industry Implications
1. Financial Technology (fintech) - Fintech companies that offer micro-donation apps and round-up payment systems can tap into a growing market of socially conscious consumers who want to make a difference with their spare change.
2. Non-profit Organizations - By partnering with micro-donation apps and round-up payment systems, non-profit organizations can reach a wider audience and potentially generate more donations in an increasingly cashless society.
3. Retail - Retailers can incorporate in-app donation features to boost customer engagement, loyalty, and overall store experience, while also promoting social responsibility and building a stronger brand image.
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