The Space Invaders Mosaic is Aiming for World Domination
Alex Scott — March 4, 2010 — Art & Design
References: flickr & behance.net
Be warned: Paris, along with many other cities, is being taken over by 8-bit aliens! Actually it's just the work of a French artist known as Invader and his collection, the Space Invaders mosaic. He started back in 1998 with Paris and since then has moved on to tag multiple urban areas with well known video game icons.
The locations chosen for the Space Invaders mosaic are not done at random; in fact, they contain a specific order and plan. In Montpellier, for instance, the artist planned out many different locations for his pieces so that when you look at a map, the points take the form of a giant Space Invader character.
The locations chosen for the Space Invaders mosaic are not done at random; in fact, they contain a specific order and plan. In Montpellier, for instance, the artist planned out many different locations for his pieces so that when you look at a map, the points take the form of a giant Space Invader character.
Trend Themes
1. Retro Gaming Art - The emerging trend of artists using nostalgic video game imagery in their public art installations presents opportunities for partnerships with gaming companies and interactive marketing campaigns.
2. Geo-tagged Public Art - The trend of artists creating public art installations that are designed to be experienced as one cohesive piece from a geographical perspective presents opportunities for location-based advertising and augmented reality experiences.
3. Graffiti-style Mosaics - The trend of creating street art using mosaic techniques and vibrant colors presents opportunities for interactive, immersive branding campaigns in urban areas.
Industry Implications
1. Gaming - Gaming companies can partner with retro gaming-inspired artists to create unique promotional events and campaigns that tap into nostalgia and gaming culture.
2. Advertising - Brands can leverage geo-tagging technology in public art installations to create location-based marketing campaigns that engage consumers in interactive, immersive experiences.
3. Art - Mosaic street art is an emerging art form that presents opportunities for artists to participate in public art installations, collaborate with brands, and create immersive experiences.
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