The Soylent Strawberry Drink is Available Only at Target
Michael Hemsworth — November 8, 2019 — Marketing
The Soylent strawberry meal replacement drink has been unveiled by the brand in the US as a new flavor of its popular beverage that will offer consumers a tasty way to stave off hunger during the day. The new meal replacement drink is available exclusively at Target locations in the US in four packs and is, like the brands other flavors, packed with 36 essential nutrients along with 16 grams of plant-based protein. The drink will also help to support the Swipe Out Hunger nonprofit by having the brand donate the financial equivalent of one meal for each four pack that's sold from now until December 4.
Soylent Senior Vice President of Sales Melody Conner spoke on the new Soylent strawberry meal replacement drink and charitable endeavor saying, "Soylent is proud to support Swipe Out Hunger and their mission to end student food insecurity in the US. Additionally, it has been very important to us to work with retailers in order to bring new items to consumers, allowing them to engage with our brand in new ways. This has been critical to our success as we have grown in retail. It is the season of giving, which is a great time for consumers to head to Target and try Soylent strawberry and support an incredible cause while doing so.”
Soylent Senior Vice President of Sales Melody Conner spoke on the new Soylent strawberry meal replacement drink and charitable endeavor saying, "Soylent is proud to support Swipe Out Hunger and their mission to end student food insecurity in the US. Additionally, it has been very important to us to work with retailers in order to bring new items to consumers, allowing them to engage with our brand in new ways. This has been critical to our success as we have grown in retail. It is the season of giving, which is a great time for consumers to head to Target and try Soylent strawberry and support an incredible cause while doing so.”
Trend Themes
1. Exclusive Retailer Meal Replacements - Opportunity for brands to partner with specific retailers to offer exclusive meal replacement products, creating a unique selling point and driving customer engagement.
2. New Flavor Innovations in Meal Replacements - Opportunity for meal replacement brands to continually introduce new and exciting flavors to cater to consumer preferences and expand their product offerings.
3. Socially Responsible Brand Collaborations - Opportunity for brands to collaborate with non-profit organizations and support charitable causes, enhancing brand image and fostering customer loyalty.
Industry Implications
1. Meal Replacement Industry - Opportunity for meal replacement brands to capitalize on the growing demand for convenient and nutritious meal alternatives, offering a wide range of products to cater to different consumer needs.
2. Retail Industry - Opportunity for retailers to attract customers by offering exclusive meal replacement products, creating partnerships with brands and driving foot traffic to their stores.
3. Non-profit Industry - Opportunity for non-profit organizations to collaborate with brands and leverage consumer support to address social issues, such as student food insecurity.
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