Panera is Serving Up a New Southwest Caesar Salad This Spring
Katherine Pendrill — March 30, 2023 — Lifestyle
References: brandeating
With spring officially here, Panera is welcoming two fresh offerings: the new Southwest Caesar Salad and returning Strawberry Poppyseed Salad.
The new Southwest Caesar Salad is what Panera is calling a "refreshed and flavorful take" on a classic Caesar salad. The fresh new menu items consists of crisp romaine lettuce, grilled chicken, fresh avocado chunks, grated parmesan, cilantro, blue corn tortilla strips, creamy Caesar dressing, and a drizzle of chipotle aioli on top. The new salad will officially launch nationwide on April 5, 2023, however, MyPanera rewards members can enjoy early access through the brand's loyalty program.
Alongside the new Southwest Caesar Salad, Panera is also bringing back its popular Strawberry Poppyseed Salad, which pairs romaine lettuce and grilled chicken with fresh fruits like mandarin oranges, strawberries, pineapple pieces, and blueberries.
Image Credit: Panera
The new Southwest Caesar Salad is what Panera is calling a "refreshed and flavorful take" on a classic Caesar salad. The fresh new menu items consists of crisp romaine lettuce, grilled chicken, fresh avocado chunks, grated parmesan, cilantro, blue corn tortilla strips, creamy Caesar dressing, and a drizzle of chipotle aioli on top. The new salad will officially launch nationwide on April 5, 2023, however, MyPanera rewards members can enjoy early access through the brand's loyalty program.
Alongside the new Southwest Caesar Salad, Panera is also bringing back its popular Strawberry Poppyseed Salad, which pairs romaine lettuce and grilled chicken with fresh fruits like mandarin oranges, strawberries, pineapple pieces, and blueberries.
Image Credit: Panera
Trend Themes
1. Seasonal Salad Offerings - There is an opportunity to provide innovative dishes that use unique ingredients and flavors for the spring and summer seasons.
2. Salad Customization - Customers increasingly look for options to personalize their orders including add-ons, substitutions and healthy ingredient choices.
3. Loyalty Programs - There is an opportunity to drive customer engagement and loyalty through reward programs like MyPanera that offer exclusive early access and other perks.
Industry Implications
1. Quick-serve Restaurants - QSRs can leverage innovative ingredients and customization options to meet consumer needs for healthier meal options that match their taste preferences.
2. Food Delivery Services - Food delivery providers can partner with QSRs to expand their menu offerings and provide customers with greater choice and convenience when ordering online.
3. Marketing Technology - Third-party marketing platforms can help QSRs to build customer loyalty and target promotions to specific customer groups by leveraging data from loyalty programs and online orders.
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