Southern Poverty Law Center's 'Immigrant Songs' Offer Advice
Riley von Niessen — September 9, 2019 — Marketing
As a means to get important legal information to Spanish-speaking immigrants in the United States, the Southern Poverty Law Center launched a campaign that spotlights a song called 'El Corrido de David y Goliat' by Flor de Toloache, a female mariachi band.
The song is the first of a larger project: the SPLC's 'Immigrant Songs.' The song is already out on Chulo Records, and was also released on digital services, and sent to radio stations and media outlets to bring more awareness to it. Throughout the song, informational lyrics highlight the importance of staying informed. The song does this by telling the story of an immigration enforcement officer called Goliat O’Conner, who with his troops, "arrive in a Latino neighborhood on a raid, telling people to come out of their houses to be processed for deportation."
Focusing on a resident named David, the song shows how the enforcement officers attempted to conduct illegal arrests, and how he was able to use his legal knowledge to protect himself.
Image Credit: Carly Zabala/Flor de Toloache
The song is the first of a larger project: the SPLC's 'Immigrant Songs.' The song is already out on Chulo Records, and was also released on digital services, and sent to radio stations and media outlets to bring more awareness to it. Throughout the song, informational lyrics highlight the importance of staying informed. The song does this by telling the story of an immigration enforcement officer called Goliat O’Conner, who with his troops, "arrive in a Latino neighborhood on a raid, telling people to come out of their houses to be processed for deportation."
Focusing on a resident named David, the song shows how the enforcement officers attempted to conduct illegal arrests, and how he was able to use his legal knowledge to protect himself.
Image Credit: Carly Zabala/Flor de Toloache
Trend Themes
1. Legal Awareness Through Music - The use of music as a tool for legal awareness campaigns targeting specific communities.
2. Immigration Rights Messaging - Creative messaging to educate and inform the public on immigrant rights.
3. Musical Collaborations for Cause - Musicians working with advocacy groups to address important social issues and educate the public at large.
Industry Implications
1. Legal Services - Opportunities for legal services to reach new audiences by leveraging music and creative messaging to educate communities about their rights.
2. Entertainment - Opportunities for musicians and media outlets to collaborate with advocacy organizations on musical campaigns that raise public awareness about important issues.
3. Non-profit - Opportunities for non-profits to use creative strategies, such as music, to effectively communicate meaningful messages and raise awareness or activate certain segments of the population.
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