The New Southern Fair Tenders Capture the Flavors of the State Fair
Katherine Pendrill — May 3, 2016 — Lifestyle
References: popeyes & brandeating
With summer just around the corner, Popeyes unveiled its new Southern Fair Tenders. Across the US, summer usually means visits to state fairs to sample delicious, one-of-a-kind dishes. This new dish infuses the familiar favors and aromas of the state fair into a one tasty entree.
According to Popeyes, the new Southern Fair Tenders capture the "very essence of the aromas and flavors you can only find at the state fair." The dish itself consists of three chicken tenders that have been marinated in Louisiana seasonings and then dipped in a sweet cornmeal breading that is traditionally found in the south. To give the dish a crunchy texture, the chicken is then deep-fried until crispy. For a complete meal, the Southern Fried Tenders can be paired with Cajun Fries , a buttermilk biscuit and the chain's Wild Honey Mustard sauce.
According to Popeyes, the new Southern Fair Tenders capture the "very essence of the aromas and flavors you can only find at the state fair." The dish itself consists of three chicken tenders that have been marinated in Louisiana seasonings and then dipped in a sweet cornmeal breading that is traditionally found in the south. To give the dish a crunchy texture, the chicken is then deep-fried until crispy. For a complete meal, the Southern Fried Tenders can be paired with Cajun Fries , a buttermilk biscuit and the chain's Wild Honey Mustard sauce.
Trend Themes
1. State Fair-inspired Dishes - Disruptive Innovation Opportunity: Develop a line of state fair-inspired dishes for fast-food chains to capitalize on the nostalgic flavors and aromas of summer.
2. Summer State Fair Visits - Disruptive Innovation Opportunity: Create virtual state fair experiences that allow people to sample and enjoy unique state fair dishes from the comfort of their own homes.
3. Flavor-infused Fried Chicken - Disruptive Innovation Opportunity: Invent innovative flavor combinations and techniques for marinating and breading fried chicken, capturing the essence of state fair cuisine.
Industry Implications
1. Fast Food Chains - Disruptive Innovation Opportunity: Partner with state fair organizations and create limited-time menu items that showcase unique state fair-inspired flavors, attracting a broader customer base.
2. Virtual Experience Platforms - Disruptive Innovation Opportunity: Develop online platforms that offer virtual state fair experiences, complete with digital food stalls and interactive games, providing an alternative to in-person state fair visits.
3. Food Manufacturing - Disruptive Innovation Opportunity: Collaborate with fast-food chains to develop and produce state fair-inspired food products for retail, targeting consumers looking to recreate the state fair experience at home.
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