Kulfi Beauty's First Launch Celebrates South Asian Beauty
Laura McQuarrie — February 19, 2021 — Fashion
References: kulfibeauty & allure
Kulfi Beauty is introducing itself to the world with Underlined Kajal Liners that modernize an ancient cosmetic and celebrate South Asian Beauty. The beauty brand was created by Priyanka Ganjoo to inspire freedom, self-expression and fun, all the while catering primarily to South Asian women who have been underserved by the beauty industry.
The five newly launched Underlined Kajal Eyeliners were specifically created to enhance South Asian skin tones and undertones with classic black, terracotta, brown, blue and purple shades. The creamy, richly pigmented products are long-wearing, waterproof and smudge-proof, as well as vegan and cruelty-free. Enriched with aloe vera extract and a Vitamin E complex, the eyeliners are as defining as they are nourishing.
All five of the soothing, antioxidant-packed shades can be found in the complete, cost-saving Underlined Kajal Set.
The five newly launched Underlined Kajal Eyeliners were specifically created to enhance South Asian skin tones and undertones with classic black, terracotta, brown, blue and purple shades. The creamy, richly pigmented products are long-wearing, waterproof and smudge-proof, as well as vegan and cruelty-free. Enriched with aloe vera extract and a Vitamin E complex, the eyeliners are as defining as they are nourishing.
All five of the soothing, antioxidant-packed shades can be found in the complete, cost-saving Underlined Kajal Set.
Trend Themes
1. South Asian Beauty Trends - There is a growing demand for beauty products that cater to South Asian skin tones and undertones, providing an opportunity for new brands to emerge and existing brands to diversify their offerings.
2. Modernizing Ancient Cosmetics - As consumers increasingly seek products with natural ingredients and traditional roots, there is an opportunity to modernize ancient cosmetics, making them appealing for a contemporary market.
3. Cruelty-free and Vegan Beauty - As the demand for ethical, environmentally responsible products continues to grow, there is an opportunity for more beauty brands to offer products that are both cruelty-free and vegan.
Industry Implications
1. Beauty and Cosmetics Industry - There is an opportunity for brands to diversify their offerings and respond to the growing demand for ethnic-specific products.
2. Natural and Organic Beauty - As consumers become more aware of the potential health risks associated with traditional cosmetics, there is an opportunity for brands to offer natural, organic and cruelty-free products that resonate with health-conscious consumers.
3. E-commerce Beauty Retail - In an ever-growing digital landscape, there is an opportunity for e-commerce beauty retailers to offer niche products like Kajal-Inspired Eyeliners while catering to the increasingly diverse beauty market.
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