Malée's Product Range Consists of Naturally Sourced Essentials
Jana Pijak — May 25, 2017 — Fashion
References: huffingtonpost & sa.maleeonline
Malée is a South African skincare brand that specializes in naturally sourced and sustainable products that are also luxurious. Its range consists of everything from hand and foot-specific remedies to handcrafted bath and body lotions that work to hydrate and beautify one's skin.
Additionally, Malée also carries a range of signature fragrances, along with a best-selling peppermint lip balm that is ideal for use year-round. The premium South African skincare brand prides itself on offering products that are 100% natural and preservative free, and even lets consumers create custom gifting kits via its website.
The brand's luxurious kits are the perfect gift idea for holidays, birthdays, and other themed occasions, taking just 3 steps to create. Once customized, the kits are elegantly gift-wrapped and mailed directly to a recipient's door, making them a favorite among socially conscious consumers seeking quality they can trust.
Additionally, Malée also carries a range of signature fragrances, along with a best-selling peppermint lip balm that is ideal for use year-round. The premium South African skincare brand prides itself on offering products that are 100% natural and preservative free, and even lets consumers create custom gifting kits via its website.
The brand's luxurious kits are the perfect gift idea for holidays, birthdays, and other themed occasions, taking just 3 steps to create. Once customized, the kits are elegantly gift-wrapped and mailed directly to a recipient's door, making them a favorite among socially conscious consumers seeking quality they can trust.
Trend Themes
1. Naturally Sourced Skincare - Disruptive innovation opportunity: Develop a range of naturally sourced skincare products that combine luxury with sustainability.
2. Customized Gifting Kits - Disruptive innovation opportunity: Create an online platform that allows consumers to customize and gift packages of curated skincare products.
3. Luxurious Sustainable Fragrances - Disruptive innovation opportunity: Design a line of premium fragrances that are sustainably sourced and appeal to socially conscious consumers.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Explore innovative ways to create natural and sustainable skincare products.
2. Gift - Disruptive innovation opportunity: Revolutionize the gifting industry by offering customizable, curated packages of skincare products.
3. Fragrance - Disruptive innovation opportunity: Innovate the fragrance industry by developing sustainable and luxurious scents.
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