Sour Patch Kids Stride Makes a Favorite Candy Long-Lasting
Nicole Ballantyne-Choo — December 21, 2013 — Lifestyle
References: brandeating & foodbeast
The Sour Patch Kids Stride gum is perfect for anyone who always chose the sour candy as their must-have as an impulse buy at the grocery store.
If you're someone who always gets super sad the moment you reach the bottom of the package and put the last sugary sour treat in your mouth, you'll love the gum version. With Stride deciding to partner with the Sour Patch Kids brand, they've come up with an amazing food invention that allows you to chew the same Sour Patch Kid for as long as you like.
For kids who think they'll have a hard time convincing their parents to buy the gum, Sour Patch Kids Stride is sugar-free, giving them no defense against the candy once January comes and it hits stores.
If you're someone who always gets super sad the moment you reach the bottom of the package and put the last sugary sour treat in your mouth, you'll love the gum version. With Stride deciding to partner with the Sour Patch Kids brand, they've come up with an amazing food invention that allows you to chew the same Sour Patch Kid for as long as you like.
For kids who think they'll have a hard time convincing their parents to buy the gum, Sour Patch Kids Stride is sugar-free, giving them no defense against the candy once January comes and it hits stores.
Trend Themes
1. Candy-inspired Gum - Creating long-lasting gum flavors inspired by popular candies opens up new possibilities for confectionery companies to tap into the chewing gum market.
2. Flavor Partnerships - Collaborating with popular candy brands to create gum flavors allows gum manufacturers to expand their product offerings and attract a wider consumer base.
3. Sugar-free Alternatives - Developing sugar-free versions of popular candies in the form of gum provides a healthier alternative for consumers without sacrificing taste or enjoyment.
Industry Implications
1. Confectionery - The convergence of the candy and gum industries provides an opportunity for confectionery companies to innovate and introduce new gum products that cater to candy lovers.
2. Food Manufacturing - Food manufacturers can explore new partnerships and flavor combinations to create unique gum products that cater to the growing demand for candy-inspired flavors.
3. Health and Wellness - The development of sugar-free gum flavors inspired by popular candies meets the demand for healthier alternatives and provides an opportunity for the health and wellness industry to promote oral care.
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