The Dairy Queen Sour Patch Kids Blizzard is Indulgent
Michael Hemsworth — July 3, 2019 — Lifestyle
References: dairyqueen & chewboom
The Dairy Queen Sour Patch Kids Blizzard has been unveiled by the brand as its Blizzard of the Month for July 2019 that is sure to satisfy avid fans of the sweet and sour candy.
The frozen dessert is made with a base of Sour Patch Kids Raspberry soft serve ice cream that has then been blended with Sour Patch Kids Bitz. This gives the treat a sweet, creamy and sour profile, which is quite different from the traditional offerings from the brand.
The limited-edition Dairy Queen Sour Patch Kids Blizzard is only available for a short period of time alongside six other flavors in the 2019 Summer Blizzard Menu, which includes Summer Berry Cheesecake, S'Mores, Oreo Cookie Jar, Brownie Dough, Caramel Cannonball and Cotton Candy.
Image Credit: Dairy Queen
The frozen dessert is made with a base of Sour Patch Kids Raspberry soft serve ice cream that has then been blended with Sour Patch Kids Bitz. This gives the treat a sweet, creamy and sour profile, which is quite different from the traditional offerings from the brand.
The limited-edition Dairy Queen Sour Patch Kids Blizzard is only available for a short period of time alongside six other flavors in the 2019 Summer Blizzard Menu, which includes Summer Berry Cheesecake, S'Mores, Oreo Cookie Jar, Brownie Dough, Caramel Cannonball and Cotton Candy.
Image Credit: Dairy Queen
Trend Themes
1. Sour Candy-infused Frozen Desserts - Opportunity for ice cream brands to incorporate unconventional candy flavors into their frozen treats, attracting novelty-seeking consumers.
2. Limited-edition Seasonal Menus - Chance for restaurants and food brands to create exclusive, time-limited offerings that generate excitement and urgency among customers.
3. Sweet and Sour Flavor Profiles - Emerging trend of combining contrasting flavors in food and beverages to create unique taste experiences that appeal to adventurous eaters.
Industry Implications
1. Ice Cream - Ice cream manufacturers can explore innovative collaborations with popular candy brands to develop new flavor combinations and attract new customer segments.
2. Restaurant and Fast Food - Restaurants and fast food chains can introduce limited-time special menus featuring unconventional flavor combinations to drive customer interest and boost sales.
3. Food and Beverage Retail - Candy-infused frozen desserts and limited-edition seasonal menus can create new opportunities for retailers to attract customers and increase sales, especially during specific timeframes or holidays.
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