Nat Geo's Sounds of Future Ocean Makes Four Tracks Using Plastic
Ellen Smith — March 21, 2019 — Eco
References: nationalgeographic
National Geographic has released a thought provoking campaign entitled 'Sounds of Future Ocean,' which addresses plastic waste and pollution in a creative and memorable way.
The short video features instantly recognizable ocean sounds, but it's quickly revealed that these sounds weren't made by crashing waves. Instead, a sound technician created these noises using plastic -- rolling bags on surfaces, rubbing garbage bags, tapping bottle caps together and more. The result, is a four-track record that's been constructed using only plastic that's been taken from waterways.
The campaign is hoping to address issues of over-consumption and wastefulness, reminding consumers that our ocean's waves could soon be replaced with the sounds of plastic.
Image Credit: National Geographic
The short video features instantly recognizable ocean sounds, but it's quickly revealed that these sounds weren't made by crashing waves. Instead, a sound technician created these noises using plastic -- rolling bags on surfaces, rubbing garbage bags, tapping bottle caps together and more. The result, is a four-track record that's been constructed using only plastic that's been taken from waterways.
The campaign is hoping to address issues of over-consumption and wastefulness, reminding consumers that our ocean's waves could soon be replaced with the sounds of plastic.
Image Credit: National Geographic
Trend Themes
1. Eco-friendly Sound Production - Trend towards producing sounds utilizing eco-friendly materials rather than traditional means, opening up new markets for sustainable audio products.
2. Plastic Reduction Initiatives - Growing focus on reducing plastic in various industries as businesses realize the urgent need to address waste and pollution.
3. Artistic Recycling - Increasing trend of repurposing waste materials for artistic expression and creative representation of environmental concerns, highlighting new opportunities for designers and artists.
Industry Implications
1. Music Industry - Opportunities for musicians and producers to explore eco-friendly methods of sound production, creating market for environmentally conscious music products.
2. Packaging Industry - Push towards sustainable packaging materials as companies try to reduce their plastic consumption and contribute towards fight against pollution.
3. Art and Design Industry - Artists and designers can explore new tools and techniques for using waste and recycled materials as a medium, creating unique and eye-catching pieces that also promote environmental consciousness.
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