Souldrops Aims to Challenge the "Traditional Detergent Sector"
Mishal Omar — April 3, 2017 — Marketing
References: republicgroup.hu & packagingoftheworld
Souldrops is a new Hungarian laundry detergent that enlisted the creative agency Republic Group to essentially redesign the entire concept of how these types of products should be presented on the market.
The brands sole focus was to reinvent how laundry detergents can be branded, an idea which would make it stand out significantly from its more traditional competitors. The collection of detergents was designed with cylindrical shapes similar to jugs, with each bottle featuring minimal branding and bright, monochrome colors. The design is also able to reflect the simple, environmentally conscious formulation of the products it contains.
The idea behind Souldrops is able to do an excellent job at significantly revolutionizing the ways in which the laundry detergent industry is able to present itself to consumers.
The brands sole focus was to reinvent how laundry detergents can be branded, an idea which would make it stand out significantly from its more traditional competitors. The collection of detergents was designed with cylindrical shapes similar to jugs, with each bottle featuring minimal branding and bright, monochrome colors. The design is also able to reflect the simple, environmentally conscious formulation of the products it contains.
The idea behind Souldrops is able to do an excellent job at significantly revolutionizing the ways in which the laundry detergent industry is able to present itself to consumers.
Trend Themes
1. Design-focused Detergents - The trend of emphasizing creative design in consumer goods can attract new customers and reinvigorate stagnating industries.
2. Minimalist Packaging - Minimalist packaging allows for greater consumer appeal and highlights the product itself, rather than marketing gimmicks.
3. Sustainable Formulations - Creating eco-friendly detergents and focusing on ethical, sustainable business practices can attract consumers who prioritize social responsibility.
Industry Implications
1. Consumer Packaged Goods - CPG companies can benefit from employing creative design strategies to stand out in crowded markets and increase brand loyalty.
2. Eco-friendly Brands - Companies that prioritize sustainability can gain a competitive edge and differentiate themselves from traditional, less socially responsible competitors.
3. Creative Agencies - Design firms that focus on creating unique packaging and branding for consumer goods can attract clients looking for innovative solutions to traditional marketing challenges.
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