Ludacris Unleashes the Soul Electronics ‘Party in a Box' at
Matt Ho — January 13, 2012 — Pop Culture
References: soulelectronics & engadget
Hip hop artist Ludacris recently introduced the Soul Electronics ‘Party in a Box’ at CES 2012, which will likely rival the new speakers that fellow artist Dr. Dre unveiled just last year for his Beats by Dre line.
The hip hop artist’s Soul Electronics ‘Party in a Box’ is gaining quite a buzz since its unveiling at CES 2012. This marks Ludacris’ very first speaker system after being in the headphones game for about a year. The ‘Party in a Box’ has Airplay and Bluetooth capabilities that allow for wireless connectivity. It’s also packing an eight-speaker, omni-directional sound system with two 6.5-inch woofers, four 1-inch tweeters and dual 3-inch mid-range speakers. Clearly, the brand is serious about bringing the noise. There’s also a visual effects, 12V cigarette lighter adapter, a dock for devices and more.
Given the impressive specs, this could give Monster a run for its money.
The hip hop artist’s Soul Electronics ‘Party in a Box’ is gaining quite a buzz since its unveiling at CES 2012. This marks Ludacris’ very first speaker system after being in the headphones game for about a year. The ‘Party in a Box’ has Airplay and Bluetooth capabilities that allow for wireless connectivity. It’s also packing an eight-speaker, omni-directional sound system with two 6.5-inch woofers, four 1-inch tweeters and dual 3-inch mid-range speakers. Clearly, the brand is serious about bringing the noise. There’s also a visual effects, 12V cigarette lighter adapter, a dock for devices and more.
Given the impressive specs, this could give Monster a run for its money.
Trend Themes
1. Wireless Speaker Systems - The Soul Electronics 'Party in a Box' with Airplay and Bluetooth capabilities signals a trend towards wireless speaker systems.
2. Hip Hop Celebrity Brands - Hip hop artists like Ludacris entering the speaker market create disruptive innovation opportunities in the celebrity brand industry.
3. Immersive Sound Technology - The eight-speaker, omni-directional sound system of the 'Party in a Box' highlights the trend towards immersive sound technology.
Industry Implications
1. Consumer Electronics - The Soul Electronics 'Party in a Box' showcases a disruptive innovation opportunity in the consumer electronics industry for advanced speaker systems.
2. Music and Entertainment - The introduction of hip hop artist-branded speaker systems opens up disruptive innovation opportunities for the music and entertainment industry in audio equipment.
3. Fashion and Lifestyle - The entry of hip hop artists into the speaker market presents disruptive innovation opportunities in the fashion and lifestyle industry through celebrity-endorsed audio products.
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