The ‘Sorted This Way’ Video is a Hysterical Take on Hogwart
Jennifer Gosnell — July 4, 2012 — Pop Culture
References: mostwatchedtoday & youtube
Mashing up Lady Gaga and Harry Potter may seem a bit ambitious, but Not-Literally has pulled it off with the ‘Sorted this Way’ video. Taking the apparant shame that is sometimes associated with a Hufflepuff sorting result and adding some ‘Badger pride’ to it, the girls use Gaga’s ‘Born this Way’ to create a hilarious parody video.
The video takes a look at some of the different houses around Hogwarts and how the Hufflepuff house is accepting of all. The Sorted this Way video is also a reminder that the Harry Potter legacy lives on, with active content cropping up all the time. The talented twosome remixed the Gaga song to create a fantastic new Potter anthem sure to be enjoyed by fans everywhere.
The video takes a look at some of the different houses around Hogwarts and how the Hufflepuff house is accepting of all. The Sorted this Way video is also a reminder that the Harry Potter legacy lives on, with active content cropping up all the time. The talented twosome remixed the Gaga song to create a fantastic new Potter anthem sure to be enjoyed by fans everywhere.
Trend Themes
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2. Fan-created Content - Disruptive innovation opportunity: Encouraging and facilitating the creation of fan-made content that keeps the legacy of popular franchises alive.
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Industry Implications
1. Entertainment - Disruptive innovation opportunity: Developing new forms of entertainment that cater to fans' desire for humor, nostalgia, and intertextuality.
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3. Social Media - Disruptive innovation opportunity: Leveraging social media platforms as a means to distribute and promote fan-made content and parody videos.
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