The Sopopular 2013 Collection is Badboy-Friendly
Katie Pagnotta — January 11, 2013 — Fashion
References: sopopular.net & highsnobiety
The Sopopular 2013 ‘The Wild One’ collection was showcased with a feisty fashion video featuring two fierce male models. Sopopular is a German men’s fashion brand that was founded in 2008. The label has hit the ground running and is responsible for creating high quality silhouettes for modern men.
The menswear brand took a bad-boy approach by enlisting two male models covered in tattoos to be the faces of its 2013 campaign. The models have chiseled muscles, tough-guy looks and rock the sleek apparel with finesse. Special pieces in ‘The Wild One’ debut are the floral-patterned button-ups and the stud-detailed leather motorcycle jackets.
The Sopopular 2013 collection is crisp and the fashion video released in its honor is a must-see.
The menswear brand took a bad-boy approach by enlisting two male models covered in tattoos to be the faces of its 2013 campaign. The models have chiseled muscles, tough-guy looks and rock the sleek apparel with finesse. Special pieces in ‘The Wild One’ debut are the floral-patterned button-ups and the stud-detailed leather motorcycle jackets.
The Sopopular 2013 collection is crisp and the fashion video released in its honor is a must-see.
Trend Themes
1. Tattoo-laden Fashion - Disruptive innovation opportunity: Integrate tattoo-inspired designs into mainstream fashion for a unique and edgy look.
2. Bad-boy Fashion Campaigns - Disruptive innovation opportunity: Utilize unconventional models with tattoos and tough-guy looks to break traditional beauty standards in the fashion industry.
3. Fashion Videos as Marketing Tools - Disruptive innovation opportunity: Use visually captivating fashion videos to promote brands and collections, creating an immersive and engaging experience for consumers.
Industry Implications
1. Men's Fashion - Disruptive innovation opportunity: Explore new styles and designs that appeal to modern men, incorporating tattoo-inspired elements and bad-boy aesthetics.
2. Fashion Advertising - Disruptive innovation opportunity: Opt for unconventional models and visually stunning videos to capture attention and challenge traditional advertising norms.
3. Fashion Design - Disruptive innovation opportunity: Experiment with unique patterns, such as floral prints, and embellishments, like studs, to create exciting and boundary-pushing fashion collections.
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