Kao Launched its MyKirei Soothing Peony Milky Lotion in Sustainable Packaging
Elena Rahman — September 28, 2021 — Fashion
Kao's MyKirei unveiled its Soothing Peony Milky Lotion. The product debut is packaged in a proprietary eco-pouch and eco-holder, available in two authentic designs by Japanese artists. The lotion boasts a light and clean floral scent. Its formula seeps into the skin, leaving the complexion glowing and moisturized. Consumers will be able to purchase the lotion this coming October 2021.
The lightweight and refreshing lotion is refillable through the brand's refill scheme; the product's eco-pouch is refillable. Overall, the product aligns with the brand's commitment to showcasing the ways in which we can live harmoniously with our surroundings rather than carving through the natural world around us. The environmentally-friendly holder aims to reduce plastic waste in the beauty and cosmetic industry.
Image Credit: Kao
The lightweight and refreshing lotion is refillable through the brand's refill scheme; the product's eco-pouch is refillable. Overall, the product aligns with the brand's commitment to showcasing the ways in which we can live harmoniously with our surroundings rather than carving through the natural world around us. The environmentally-friendly holder aims to reduce plastic waste in the beauty and cosmetic industry.
Image Credit: Kao
Trend Themes
1. Eco-friendly Packaging - Opportunity for cosmetic and beauty brands to introduce eco-friendly packaging that aligns with their brand's commitment to environmental sustainability.
2. Refillable Beauty Products - Opportunity to create refillable beauty products that reduce plastic waste and encourage consumers to adopt a sustainable beauty routine.
3. Authentic Design Collaborations - Opportunity for brands to collaborate with authentic Japanese artists to create unique and visually appealing sustainable product packaging.
Industry Implications
1. Cosmetics and Beauty - The cosmetics and beauty industry can adopt eco-friendly packaging and refillable products to reduce their environmental impact and appeal to environmentally-conscious consumers.
2. Sustainable Packaging - The sustainable packaging industry can collaborate with cosmetic and beauty brands to create visually appealing and eco-friendly packaging solutions.
3. Art and Design - Art and design professionals can collaborate with cosmetic and beauty brands to create unique and visually appealing sustainable product packaging designs.
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