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Doom & Gloom Photo Shoots

Clean the Sky - Positive Eco Trends & Breakthroughs

Soon Tong's Hot 'Black Magic' for Amica Singapore

— August 29, 2009 — Pop Culture
Soon Tong's 'Black Magic' editorial for Amica Singapore celebrates doom and gloom in the most fashionable of ways--with thick Cleopatra eye makeup, tall black boots and liquid black leggings.

Stylist Adlina Anis puts model Ola P through her Gothic paces for Soon Tong's 'Black Magic.' The spread for Amica Singapore sees Ola Pin a variety of outdoor settings, where her black outfits stand out in comparison to the otherwise neutral backdrop. Hot.

Implications - This spread would definitely appeal to the masses of Twilight and True Blood fans; it definitely has a very vampire edge to it. It also proves that black will never go out of style, emphasizing the model's figure and features with bold black outlines.
Trend Themes
1. Gothic Revival Fashion - There is an opportunity for fashion designers to create gothic-inspired collections for consumers who enjoy the aesthetic of dark clothing in neutral settings.
2. Dark Makeup Trends - There is an opportunity for makeup companies to create products for consumers who enjoy bold black outlines around their eyes, lips, and other facial features.
3. Outdoor-indoor Photography - There is an opportunity for photographers to experiment with the concept of indoor shots with an outdoor feel to create unique and eye-catching visuals.
Industry Implications
1. Fashion Industry - Fashion designers can create gothic-inspired collections to cater to consumers who enjoy the dark and moody aesthetics featured in the trend.
2. Makeup Industry - Makeup companies can create products that incorporate bold black outlines to appeal to consumers who are looking for ways to enhance their features in a dramatic way.
3. Photography Industry - Photographers can experiment with indoor shots that mimic the look and feel of outdoor settings to create visually stunning images for various editorial and advertising projects.
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