CollegeTrends — March 16, 2007 — Tech
References: videogamesblogger & engadget
True Sony and Playstation fans everywhere couldn't wait for the release of the Playsation 3. The mediocre graphics (not much of an improvement over the PS2 or rival Xbox 360), the absurd price, and very low approval ratings, left enthusiast with a sour taste in their mouth. For $600 we want more than a sleek design, and Sony was committed to helping us look past their lack luster results. Now The PS3 is becoming more versatile and putting wasted energy to good use by finding a cure for cancer. No, the staff of Sony are not life saving doctors but they have teamed up with the lifesavers at Stanford University.
Trend Themes
1. Cancer Research - The trend of using innovative technologies like gaming consoles for cancer research can disrupt traditional methods and accelerate breakthroughs.
2. Collaborative Partnerships - The trend of forming partnerships between tech companies and research institutions opens up opportunities for disruptive innovations in various industries, including healthcare.
3. Energy Optimization - The trend of repurposing wasted energy for important causes, like cancer research, can lead to disruptive innovation in energy optimization and sustainability.
Industry Implications
1. Healthcare - The healthcare industry can benefit from disruptive innovation by incorporating gaming technology like the Sony PS3 for cancer research and treatment.
2. Technology - Disruptive innovation opportunities arise in the technology industry as gaming consoles, like the PS3, are repurposed for non-entertainment applications such as cancer research.
3. Research and Development - The field of research and development can explore disruptive innovation avenues by partnering with tech companies, like Sony, to leverage their hardware for impactful projects like finding a cure for cancer.
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