Sony Ericsson Walkman Commercial
References: sonyericsson
This super corny ad for the new Sony Ericsson Walkman phone tries to connect with potential customers on an emotional level, depicting the way in which one phone can be a common connection for very different people... especially when presented like a musical!
The video spot, created by Saatchi & Saatchi Stockholm, features a diverse array of people, including a lonely woman in a bar, a young guy on a bus, a businessman on a subway, a teenage school girl on a swing and a man jogging down the road, but my absolute favourite has to be the transvestite that looks like Terri Hatcher but sings like a tenor!
Starting with a man taking in the sunrise from the top of a skyscraper, the characters break into song, as if in a musical, each contributing a different part of the lyrics to make up one complete song.
The video spot, created by Saatchi & Saatchi Stockholm, features a diverse array of people, including a lonely woman in a bar, a young guy on a bus, a businessman on a subway, a teenage school girl on a swing and a man jogging down the road, but my absolute favourite has to be the transvestite that looks like Terri Hatcher but sings like a tenor!
Starting with a man taking in the sunrise from the top of a skyscraper, the characters break into song, as if in a musical, each contributing a different part of the lyrics to make up one complete song.
Trend Themes
1. Emotional Advertising - Creating advertisements that connect with customers on an emotional level through storytelling.
2. Musical Ads - Using musicals in advertising to evoke emotions and create memorable experiences for consumers.
3. Inclusive Marketing - Creating marketing campaigns that feature diverse groups of people to appeal to a wider range of consumers.
Industry Implications
1. Marketing - Exploring new ways to connect with customers and create emotional connections through advertising.
2. Entertainment - Collaborating with companies to create musical ads that resonate with consumers and promote products.
3. Consumer Electronics - Using inclusive marketing and innovative ads to differentiate products and connect with consumers in a crowded market.
3.9
Score
Popularity
Activity
Freshness
