H&M Welcomes Sonia Rykiel as Its Latest Designer Collaborator
Meghan Young — October 1, 2009 — Fashion
References: soniarykiel & fabsugar
Hot on the heels of Jimmy Choo, H&M has just announced their latest designer collaboration: Sonia Rykiel for H&M. Although this has become quite the tradition, it marks the first time for a lingerie focused alliance.
Also a first, Sonia Rykiel for H&M lingerie collection will be available in the designer’s very own boutiques. Priding herself on the accessibility of this line, Natalie Rykiel, president and artistic director, elaborates “[It is] the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.” The Sonia Rykiel lingerie line will be available on December 5, 2009.
Also a first, Sonia Rykiel for H&M lingerie collection will be available in the designer’s very own boutiques. Priding herself on the accessibility of this line, Natalie Rykiel, president and artistic director, elaborates “[It is] the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.” The Sonia Rykiel lingerie line will be available on December 5, 2009.
Trend Themes
1. Sustainable Lingerie - As consumers become more eco-conscious, a trend towards sustainable and ethically produced lingerie can disrupt the industry by appealing to a growing market of environmentally aware consumers.
2. Inclusive Intimates - The increasing demand for diversity and inclusivity in fashion could lead to a trend of lingerie lines that cater to a wider range of body types, ages, and skin tones, providing more options for consumers and disrupting traditional beauty standards in the industry.
3. Personalized Undergarments - As technology advances, it may become more feasible for companies to offer personalized lingerie options, potentially disrupting the industry by allowing consumers to create custom pieces tailored to their preferences and measurements.
Industry Implications
1. Fashion - With lingerie becoming more of a fashion statement, designers and brands can create trendy and fashionable lingerie styles, disrupting the traditional underwear industry and appealing to younger consumers looking for unique, stylish pieces.
2. Retail - Online retailers can disrupt the traditional brick-and-mortar lingerie store model by offering a wider range of sizes and styles, as well as easy-to-use virtual fitting tools that create a more convenient and personalized shopping experience for consumers.
3. Technology - Advancements in digital technology, such as 3D printing and virtual reality, could disrupt the production and marketing of lingerie, allowing for more customized and innovative designs that can be previewed virtually before being produced and disrupting the industry with new possibilities.
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