The 'Someone Like You' Maurie & Eve Campaign is Edgy & Ethereal
Jana Pijak — February 6, 2012 — Marketing
References: maurieandeve & studdedhearts.blogspot
The ‘Someone Like You’ Maurie and Eve ad campaign stars Tallulah Morton who steals the show in this edgy and suggestive portrait series. The long-haired model is effortlessly cool, showing off the Australian label’s clean and tailored looks. From easy to wear knits to rich leathers, this bold advertorial spread showcases a subtle sensuality.
The AW12 collection is predominantly monochromatic in palate, featuring signature womenswear staples, made to be interchangeable and multi-functional. From sleek shirting and luxe leggings to feminine frocks, clean lines and cuts are paired with delicate prints and stunning detailing.
Simplistic silhouettes marry rich textures in the ‘Someone Like You’ Maurie and Eve advertorial spread. Exuding a moody demeanor with attitude and edgy fashion flair, model Tallulah is one to watch.
Image Credit: Maurie and Eve
The AW12 collection is predominantly monochromatic in palate, featuring signature womenswear staples, made to be interchangeable and multi-functional. From sleek shirting and luxe leggings to feminine frocks, clean lines and cuts are paired with delicate prints and stunning detailing.
Simplistic silhouettes marry rich textures in the ‘Someone Like You’ Maurie and Eve advertorial spread. Exuding a moody demeanor with attitude and edgy fashion flair, model Tallulah is one to watch.
Image Credit: Maurie and Eve
Trend Themes
1. Effortless Cool - There is an opportunity for disruptive innovation in the fashion industry by creating collections that embody an effortless cool aesthetic.
2. Monochromatic Palette - Designers can take advantage of the trend towards monochromatic palettes in their collections, offering versatile and interchangeable pieces.
3. Subtle Sensuality - There is a potential for disruptive innovation in fashion advertising by embracing a subtle sensuality in ad campaigns, appealing to a broader range of consumers.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend towards simplistic silhouettes and rich textures, offering versatile and fashionable pieces.
2. Advertising - There is an opportunity for disruptive innovation in advertising by incorporating edgy and suggestive elements that evoke a moody demeanor and attitude.
3. Design - Designers can explore the intersection of sleek lines and delicate prints, creating garments that showcase stunning detailing and unique combinations.
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