Made By Me Creates Concentrated Solid Fragrances for Layering Scents
Laura McQuarrie — October 19, 2021 — Fashion
References: madebymeperfumes & premiumbeautynews
The newest concept from Made By Me puts solid fragrances in a portable palette so that it's easy for customers to mix and match their favorite scents, and take them all on the go. The colorful palettes resemble other makeup products that are packaged similarly and the highly concentrated formulas can be blended as desired to create the perfect signature scent.
As creator Nathalie Duran describes, "I witnessed the progression of the ability to take ownership of one’s make-up or skincare, in particular through tutorials and influencers. I thought it was a pity not to apply this for perfume and thus bring out one’s personality, one’s inner emotions, but also to be able to break away from it so as not to be confined to the same register." The palette includes fragrances like All Over U Musk, Candide Blossom and Blitz Fig.
As creator Nathalie Duran describes, "I witnessed the progression of the ability to take ownership of one’s make-up or skincare, in particular through tutorials and influencers. I thought it was a pity not to apply this for perfume and thus bring out one’s personality, one’s inner emotions, but also to be able to break away from it so as not to be confined to the same register." The palette includes fragrances like All Over U Musk, Candide Blossom and Blitz Fig.
Trend Themes
1. Portable Perfume Palettes - The trend of creating portable solid perfume palettes allows customers to easily mix and match scents on-the-go.
2. Customizable Scent Combinations - The trend of offering highly concentrated formulas in solid perfume palettes allows customers to blend and create their own signature scents.
3. Multi-use Beauty Products - The trend of solid perfume palettes that resemble other makeup products caters to the tendency toward multi-use beauty products.
Industry Implications
1. Cosmetics - The cosmetics industry could incorporate solid perfume palettes into their product lineup as a new way for customers to customize their beauty routine.
2. Fragrance - The fragrance industry could consider investing in solid perfume palettes as a way to offer unique and customizable scent combinations to consumers.
3. Travel - The travel industry could market solid perfume palettes as a convenient and portable way for customers to bring their favorite scents on-the-go.
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