'nuddy' Makes Fun Solid Bar Soap with Plastic-Free Packaging
Laura McQuarrie — August 1, 2018 — Eco
References: nuddy & thedieline
nuddy is out to reinvent solid bar soap for contemporary consumers—as the brand describes, it specializes in "pure soap for filthy people."
In order to combat some of the misconceptions surrounding bar soap—including the idea that it is less hygienic than other options and meant for "old people," nuddy created a fun range of soap products with a focus on nourishing, sustainably sourced ingredients and 100% plastic-free packaging.
While nuddy's triple-milled shea butter soap is available in a range of different types, including Mango, Pink Grapefruit, Coconut and Lime + Lemon. While each of these varieties is simply named, the packaging for each solid bar soap embraces personality-packed sayings like "I'm totally coco-NUTS for you" and "Say hello to your main squeeze" that suit each scent.
In order to combat some of the misconceptions surrounding bar soap—including the idea that it is less hygienic than other options and meant for "old people," nuddy created a fun range of soap products with a focus on nourishing, sustainably sourced ingredients and 100% plastic-free packaging.
While nuddy's triple-milled shea butter soap is available in a range of different types, including Mango, Pink Grapefruit, Coconut and Lime + Lemon. While each of these varieties is simply named, the packaging for each solid bar soap embraces personality-packed sayings like "I'm totally coco-NUTS for you" and "Say hello to your main squeeze" that suit each scent.
Trend Themes
1. Plastic-free Packaging - nuddy's focus on 100% plastic-free packaging opens up opportunities for sustainable packaging innovations.
2. Nourishing Ingredients - The emphasis on nourishing, sustainably sourced ingredients in nuddy's soap products presents opportunities for new formulations with natural and eco-friendly components.
3. Reinventing Bar Soap - nuddy's mission to reinvent bar soap for contemporary consumers highlights opportunities for creative and fun marketing strategies to appeal to a younger demographic.
Industry Implications
1. Personal Care - The personal care industry can explore ways to develop and market solid bar soap products that are sustainable, visually appealing, and target different consumer preferences.
2. Packaging - The packaging industry can seize opportunities to create innovative, eco-friendly packaging solutions for various consumer goods, including bar soap.
3. Marketing and Advertising - The marketing and advertising industry can help brands like nuddy in repositioning traditional products such as bar soap through creative campaigns and engaging messaging.
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