AETHER Opens Its New Soho Location
References: ww.fashionnetwork
Adventure apparel brand AETHER has opened its new SoHo location at 81 Grand Street in New York City, marking its sixth brick-and-mortar store nationwide and a return to the East Coast. AETHERnyc offers a 1,800 square-foot space for customers to explore the latest collections of performance-driven outerwear and premium outdoor essentials for both men and women. The store's interior design, consistent with AETHER locations across the country, features wood and LED-lit crates, AETHER's signature white and gray color palette, and a 1973 Harley Davidson Aermacchi custom snow bike named 'Snoley.' The Soho location is a nod to AETHER's roots in NYC, where founders Palmer West and Jonah Smith, launched the brand in 2009.
AETHER has additional retail locations in Los Angeles, San Francisco, Denver, Aspen, and Jackson Hole.
Image Credit: AETHER
AETHER has additional retail locations in Los Angeles, San Francisco, Denver, Aspen, and Jackson Hole.
Image Credit: AETHER
Trend Themes
1. Performance-driven Apparel - The rise of performance-driven apparel highlights the demand for innovative and functional clothing that complements active lifestyles.
2. Brick-and-mortar Expansion - The expansion of AETHER's physical stores demonstrates the enduring value and potential for growth in traditional retail spaces.
3. Local Nostalgia - AETHER's nod to its NYC roots in the SoHo location taps into the consumer desire for local connections and nostalgic experiences.
Industry Implications
1. Outdoor Retail - The outdoor retail industry can leverage the trend of performance-driven apparel to create innovative product offerings that cater to adventure enthusiasts.
2. Retail Design - The growth of AETHER's brick-and-mortar stores presents opportunities for retail design agencies to create immersive and visually appealing consumer experiences.
3. Motorcycle Industry - The inclusion of a custom snow bike in AETHER's SoHo location opens possibilities for the motorcycle industry to explore how their products can align with outdoor lifestyle brands.
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