The Soho House Berlin is So Exclusive it Hurts
Robyn Currie — June 9, 2010 — World
References: sohohouse & thecoolhunter.net
When you are able to stay at the Soho House Berlin, you know you've made it in the world. The luxury boutique hotel is a member's only lodge, and with rooms this nice, it is no wonder that not just anybody can stay there.
With 40 rooms spanning over eight floors, the suites feature custom made beds, rainforest showers, flat-screen televisions and spa-quality beauty products. No word on how one gains entry to the Soho House Berlin, but I am betting it involves some kind of gladiator duel.
With 40 rooms spanning over eight floors, the suites feature custom made beds, rainforest showers, flat-screen televisions and spa-quality beauty products. No word on how one gains entry to the Soho House Berlin, but I am betting it involves some kind of gladiator duel.
Trend Themes
1. Exclusivity Trend - The trend of member's only hotels reflect the growing demand for exclusive experiences in the hospitality industry.
2. Boutique Hotel Trend - The popularity of boutique hotels like Soho House Berlin highlights the growing trend towards personalized and unique accommodations.
3. Luxury Amenities Trend - The emphasis on luxurious amenities such as custom made beds, spa-quality products, and rainforest showers offers an opportunity for innovation in the hospitality industry.
Industry Implications
1. Hospitality Industry - The growing trend of member's only hotels and unique accommodations offers growth opportunities for the hospitality industry.
2. Luxury Goods Industry - The demand for luxurious amenities in member's only hotels presents an opportunity for the luxury goods industry to create new product lines for this market segment.
3. Private Membership Industry - The success of member's only hotels presents opportunities for the private membership industry to expand into other areas of the hospitality sector.
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