Ilia's Soft Foaming Cleanser Features a Hydrating Sugar Complex
Laura McQuarrie — July 18, 2023 — Fashion
References: iliabeauty & marieclaire
Clean beauty brand Ilia is now venturing into the creation of skincare with its first-ever cleanser and this soft foaming cleanser stands out from others on the market with a foaming formula that effectively removes makeup without oil at its base. The Cleanse by Ilia is gentle yet also useful for clearing away mineral SPF and pollution in a way that still feels comfortable.
The replenishing cleanser is pH-balanced, fragrance-free and safe for those with sensitive skin and eyes. This unique, water-based cleanser is powered by a Hydrating Sugar Complex that continually draws moisture into the skin, even after it has been rinsed away, as well as plant-based surfactants that work as alternatives to sulfates to avoid dryness and stripping.
The replenishing cleanser is pH-balanced, fragrance-free and safe for those with sensitive skin and eyes. This unique, water-based cleanser is powered by a Hydrating Sugar Complex that continually draws moisture into the skin, even after it has been rinsed away, as well as plant-based surfactants that work as alternatives to sulfates to avoid dryness and stripping.
Trend Themes
1. Clean Beauty Skincare - The trend of clean beauty brands expanding into skincare presents a disruptive innovation opportunity to create gentle yet effective cleansers with unique ingredients.
2. Foaming Formula - The trend of foaming cleansers with oil-free formulas provides an opportunity to develop innovative cleansing products that effectively remove makeup and impurities without drying out the skin.
3. Hydrating Sugar Complex - The trend of using hydrating sugar complexes in cleansers opens up possibilities for creating replenishing cleansers that draw and retain moisture in the skin.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the clean beauty skincare trend by creating innovative cleansers that cater to the growing demand for natural and gentle products.
2. Skincare - The skincare industry can explore the foaming formula trend to develop new cleansing products that combine effective makeup removal with gentle and non-drying formulas.
3. Cosmetic Ingredients - The cosmetic ingredients industry can focus on developing and commercializing hydrating sugar complexes for use in cleansers to meet the demand for moisturizing and nourishing skincare products.
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