Soft Drinks For the Undecided
Juan Carlos Bonilla — June 7, 2007 — Lifestyle
References: anything.sg & springwise
Too bored to choose something to drink? Suprise flavored pop is the solution.
Implications - This idea comes from Singapore beverage company 'Out of the Box.' The company released two complementary brands named 'Anything' and 'Whatever,' with the former being carbonated and the latter non-carbonated. The 'Anything' drink comes in six flavors that include Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer. 'Whatever' comes with flavors such as Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, or Chrysanthemum Tea.
Choose from one of two can designs and the flavor will always be a surprise. The concept is a great idea and could easily be applied to other industries.
Implications - This idea comes from Singapore beverage company 'Out of the Box.' The company released two complementary brands named 'Anything' and 'Whatever,' with the former being carbonated and the latter non-carbonated. The 'Anything' drink comes in six flavors that include Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer. 'Whatever' comes with flavors such as Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, or Chrysanthemum Tea.
Choose from one of two can designs and the flavor will always be a surprise. The concept is a great idea and could easily be applied to other industries.
Trend Themes
1. Surprise Flavored Products - The idea of surprise flavors can be applied to other industries, creating opportunities for disruptive innovation.
2. Personalized Packaging - Using surprise flavors as a marketing strategy opens up the opportunity for personalized packaging in various industries.
3. Interactive Consumer Experiences - Introducing surprise flavors creates an interactive and engaging experience for consumers, which can be leveraged in different industries.
Industry Implications
1. Beverage Industry - The surprise flavored pop concept can disrupt the traditional beverage industry by offering unique and unexpected drink options.
2. Food Industry - Applying the surprise flavor concept to food products can bring excitement and novelty to the food industry, driving innovation in product development.
3. Confectionery Industry - Incorporating surprise flavors into confectionery products can create a sense of discovery and surprise, revolutionizing the confectionery industry.
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