The Packaging for Sofi Bath Bombs Looks as Handmade as the Product
Susan Keefe — February 9, 2012 — Lifestyle
References: popular.rs & lovelypackage
These Sofi bath bombs are sure to make a statement on beauty store shelves. Sofi is a small family company that manufactures handmade organic soaps. For the line of sweetly scented Sofi bath bombs, the brand once again enlisted the creative help of the design firm Popular. Popular chose to emphasize the handmade nature of Sofi's products by creating graphics that looked as through they had been applied by a stamp.
Popular chose to encase the bath bombs in a jar rather than wrap them in cellophane, as is very common in packaging designs. Made to look like the perfect indulgent gift, the bath bomb sits in a nest of shredded golden tissue paper. Each type of bath bomb is accompanied with an enticing and delicious-sounding name.
A sweet gift to give to your girlfriend or yourself, these Sofi bath bombs are an indulgent way to chase the blues away.
Popular chose to encase the bath bombs in a jar rather than wrap them in cellophane, as is very common in packaging designs. Made to look like the perfect indulgent gift, the bath bomb sits in a nest of shredded golden tissue paper. Each type of bath bomb is accompanied with an enticing and delicious-sounding name.
A sweet gift to give to your girlfriend or yourself, these Sofi bath bombs are an indulgent way to chase the blues away.
Trend Themes
1. Handmade Bath Products - Designing packaging to emphasize the handmade, organic nature of bath products.
2. Luxurious Packaging Design - Creating packaging that looks like a gift and adds to the indulgent experience.
3. Scent-based Marketing - Naming products based on enticing and delicious-sounding scents.
Industry Implications
1. Beauty and Personal Care - Opportunities to incorporate handmade, organic and luxurious packaging into a variety of products such as bath bombs, soaps, and skincare items.
2. Gift and Specialty Retail - Creating unique, eye-catching packaging to attract consumers and enhance the gifting experience.
3. Marketing and Advertising - Crafting alluring scent-names and packaging designs to appeal to consumers' emotions and senses.
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