IKEA Launched 'Soffa Sans' Font Using VALLENTUNA Software
Grace Mahas — June 28, 2019 — Art & Design
References: ikea
IKEA recently announced the launched of its new 'Soffa Sans' font that was created using VALLENTUNA software-- a sofa planning tool. The font was made in partnership with Proximity London and each letter of the font can form a section of a sofa.
Marcos Tejedor, Living Rooms Sales Leader IKEA UK & Ireland said: “We’ve been really enjoying seeing the fun that people are having with our sofas, and the innovative solutions they are creating. Inspired by their creativity, we’ve launched Soffa Sans: the world’s comfiest font. Its modular form and relaxed letter-spacing makes it one of the most versatile fonts out there and we’re looking forward to seeing where it’s used.”
This restrained typography denotes a comfortable yet universal experience. The well-crafted fonts can be downloaded to allow users to create their own sofas.
Marcos Tejedor, Living Rooms Sales Leader IKEA UK & Ireland said: “We’ve been really enjoying seeing the fun that people are having with our sofas, and the innovative solutions they are creating. Inspired by their creativity, we’ve launched Soffa Sans: the world’s comfiest font. Its modular form and relaxed letter-spacing makes it one of the most versatile fonts out there and we’re looking forward to seeing where it’s used.”
This restrained typography denotes a comfortable yet universal experience. The well-crafted fonts can be downloaded to allow users to create their own sofas.
Trend Themes
1. Modular Fonts - Creating fonts that can be deconstructed and rearranged offers opportunities for customizable design solutions.
2. Branded Typeface - Collaborating with well-known brands to create unique typefaces can enhance brand identity and user experience.
3. Typography in Unexpected Contexts - Using fonts in unconventional ways, such as forming furniture sections, can spark creativity and showcase innovation.
Industry Implications
1. Graphic Design - Integrating modular fonts and branded typefaces can revolutionize graphic design practices and options.
2. Furniture - Exploring typography in furniture design can lead to innovative and playful product concepts.
3. Marketing and Advertising - Utilizing unique and creative typography approaches can help businesses differentiate their branding and attract consumer attention.
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