Soda Brand Fentimans Has Launched a Pop-Up Ahead of Six Nations
Rebecca Byers — March 8, 2016 — Marketing
References: eventmagazine
Soda brand Fentimans recently relaunched its vintage-inspired pop-up lounge in order to celebrate the Six Nations Championship rugby tournament. A previous version of the innovative pop-up was hosted by the brand during the 2015 Rugby World Cup. Taking place at the Captain's House in London, the event features Fentimans-based cocktails created by Chase Distillery specifically for the experience.
The Fentimans pop-up at the Captain's House will also be serving a variety of snacks and Cuban cigars in the space, which has been decorated with black and white rugby portraits and other memorabilia.
The event from soda brand Fentimans showcases the impact of such experiences, which serve as key brand touchpoints that are likely to kickstart a loyal relationship between brand and consumer.
The Fentimans pop-up at the Captain's House will also be serving a variety of snacks and Cuban cigars in the space, which has been decorated with black and white rugby portraits and other memorabilia.
The event from soda brand Fentimans showcases the impact of such experiences, which serve as key brand touchpoints that are likely to kickstart a loyal relationship between brand and consumer.
Trend Themes
1. Vintage-inspired Pop-up Lounges - Opportunity for brands to create immersive experiences that connect with consumers and build brand loyalty.
2. Craft Cocktail Experiences - Emerging trend of unique and curated cocktail experiences that incorporate specialty ingredients and brands.
3. Combining Food and Beverage Experiences - Growing trend of offering food and beverage pairings to enhance consumer experiences and create memorable moments.
Industry Implications
1. Beverage - Innovative beverage brands can create pop-up lounges to showcase their products and create unique experiences for consumers.
2. Hospitality - Hotels and restaurants can incorporate vintage-inspired pop-ups to attract customers and offer memorable experiences.
3. Event Planning - Event planners can design and curate craft cocktail experiences for clients looking to provide unique and immersive experiences for their guests.
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