SoCo Night Institute
Trend Huntress — September 2, 2007 — Pop Culture
References: soconightinstitute
Got no skills when it comes to getting a date? SocoNightInstitute.com will pull you out of your social slump. The pickled peeps at Southern Comfort have devised a curriculum to teach would-be Waldos to do things like "Dance With a Drink in Your Hand" and "Play Air Guitar". While taking their classes won't earn you a diploma in anything notable, you can earn points towards music downloads at Rhapsody.com.
Implications - Consumers are increasingly seeking out the Internet as a source for information. Websites featuring a helpful element are appealing to those who seek out a quick solution to their problems.
Implications - Consumers are increasingly seeking out the Internet as a source for information. Websites featuring a helpful element are appealing to those who seek out a quick solution to their problems.
Trend Themes
1. Internet Resource Utilization - Consumers seeking out quick solutions are turning to websites featuring a helpful element.
2. Social Skill Development - Virtual classes offer consumers the opportunity to develop social skills from home.
3. Gamification of Learning - Brands are incorporating gamification to engage consumers and incentivize learning.
Industry Implications
1. Alcohol Industry - Brands in the alcohol industry can leverage interactive courses to engage consumers and create brand loyalty.
2. E-learning Industry - The rise of virtual learning presents opportunities for companies to create innovative digital educational resources.
3. Music Industry - With incentives like music downloads, companies can partner with music streaming platforms to create experiential marketing campaigns.
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