Robot Food Gave Out Socks in a Can as Client Gifts for Christmas
Laura McQuarrie — December 27, 2016 — Marketing
References: robot-food & packagingoftheworld
This year for Christmas, the Robot Food creative agency made "Winter Warmers" to give out as gifts to clients and packaged them as socks in a can. The festive cans are striped in a cheerful colorway that reminds one of a candy cane.
The Winter Warmers are folded inside metal tin cans, complete with a nostalgic label that includes a festive poem and reminds the packaging is "sealed for freshness." In the same way that one might open a can of soup, the socks in a can may be popped open by peeling back the metal pull-tab.
At the same time consumers have been looking for upscale food products, producers of non-food items are adopting upscale packaging solutions such as metal tins and glass bottles to catch the eyes of those who appreciate quality.
The Winter Warmers are folded inside metal tin cans, complete with a nostalgic label that includes a festive poem and reminds the packaging is "sealed for freshness." In the same way that one might open a can of soup, the socks in a can may be popped open by peeling back the metal pull-tab.
At the same time consumers have been looking for upscale food products, producers of non-food items are adopting upscale packaging solutions such as metal tins and glass bottles to catch the eyes of those who appreciate quality.
Trend Themes
1. Canned Gift Products - The use of reusable or multi-purpose can packaging provides a sustainable and practical solution for gift-giving occasions.
2. Nostalgic Packaging - Nostalgia-themed packaging can appeal to consumers' emotions and drive sales by offering a sentimental value on the product.
3. Novelty Gifting Ideas - Creating unique and creative gifts can attract attention and increase brand recognition while delighting customers during the holiday season.
Industry Implications
1. Food and Beverage - Upscale food packaging can enhance the perceived value and promote a premium brand image that appeals to customers.
2. Fashion and Apparel - Innovative packaging solutions like reusable metal cans can be used to pack and promote apparel and accessory gifting ideas.
3. Marketing and Advertising - Coming up with out-of-the-box and unconventional gifting ideas are great marketing strategies for businesses wanting to stand out from the competition and attract new clients.
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