The Bic Sock Packaging Imagines the Product in Use
Michael Hemsworth — May 10, 2016 — Marketing
References: mousegraphics.gr & packagingoftheworld
Bic is a very well-known brand that many consumers identify with for essential items, and the new sock packaging developed for the brand looks to maintain this ideal. Taking the aesthetic of the product in use, the packaging sees socks within a paper shoe to help enhance the playfulness associated with the colorful new products.
Developed by mousegraphics, the packaging helps to make something rather ordinary and somewhat boring have a certain sense of wonder. In turn, it is applicable for a variety of age ranges and does not differentiate the products between the genders for an enhanced sense of cohesion.
The Bic sock packaging identifies a unified commitment to branding that we will likely continue to see in the market as brands foray into different product verticals.
Developed by mousegraphics, the packaging helps to make something rather ordinary and somewhat boring have a certain sense of wonder. In turn, it is applicable for a variety of age ranges and does not differentiate the products between the genders for an enhanced sense of cohesion.
The Bic sock packaging identifies a unified commitment to branding that we will likely continue to see in the market as brands foray into different product verticals.
Trend Themes
1. Unified Branding Strategies - Companies will increasingly use unified branding strategies across different product verticals to create a cohesive consumer experience.
2. Playful Packaging - More companies will use playful packaging to make otherwise mundane products more exciting and engaging for consumers.
3. Gender-neutral Design - Gender-neutral design will be increasingly used in packaging to create a more inclusive brand message and appeal to wider consumer demographics.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industry can adopt playful packaging and unified branding strategies to create a more interesting and cohesive consumer experience.
2. Fashion and Apparel - Fashion and apparel companies can use shoe-inspired packaging and gender-neutral design to enhance their brand message and appeal to wider demographics.
3. Marketing and Advertising - Marketing and advertising agencies can offer innovative packaging and branding solutions to clients looking to differentiate their products and create a stronger unified brand message.
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