The 'Nowy Friends' App Does Not Log Users' Location Data on Its Servers
Katherine Pendrill — June 18, 2015 — Tech
References: itunes.apple & techcrunch
A Swiss company recently developed a social radar app that keeps your location data private. Unlike other proximity-based applications, the Nowy Friends app provides users with an added level of privacy because it does not log their location data on its servers.
While most apps use GPS and triangulating technology to track your location, the Nowy Friends app relies on peer-to-peer proximity to power its notifications. Therefore, your location information is never logged on the company's servers. Instead, the app relies on Bluetooth Low Energy to support proximity alerts within a 50 meter range. This means that the Nowy Friends app is best used for helping users meet new friends serendipitously.
Beyond privacy, peer-to-peer proximity technology also provides better location accuracy and requires less battery power to operate. These capabilities help to set Nowy Friends apart from other social radar apps such as Find my Friends and LetsMeetApp.
While most apps use GPS and triangulating technology to track your location, the Nowy Friends app relies on peer-to-peer proximity to power its notifications. Therefore, your location information is never logged on the company's servers. Instead, the app relies on Bluetooth Low Energy to support proximity alerts within a 50 meter range. This means that the Nowy Friends app is best used for helping users meet new friends serendipitously.
Beyond privacy, peer-to-peer proximity technology also provides better location accuracy and requires less battery power to operate. These capabilities help to set Nowy Friends apart from other social radar apps such as Find my Friends and LetsMeetApp.
Trend Themes
1. Peer-to-peer Proximity - Disruptive innovation opportunity: Develop social radar apps that rely on peer-to-peer proximity for better location accuracy and increased privacy.
2. Privacy-focused Social Radar - Disruptive innovation opportunity: Create social radar apps that prioritize user privacy by not logging location data on central servers.
3. Bluetooth Low Energy - Disruptive innovation opportunity: Utilize Bluetooth Low Energy technology to support proximity alerts in social radar apps, reducing battery power consumption.
Industry Implications
1. Mobile App Development - Disruptive innovation opportunity: Innovate in the mobile app development industry by creating social radar apps that integrate peer-to-peer proximity technologies for enhanced user experience.
2. Data Privacy - Disruptive innovation opportunity: Rethink data privacy in the digital landscape, particularly in proximity-based applications, by developing solutions that prioritize user control and limit data logging.
3. Wireless Technology - Disruptive innovation opportunity: Explore the potential of Bluetooth Low Energy technology in various industries, including social radar apps, to improve connectivity and power efficiency.
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