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Bianca — September 11, 2007 — Life-Stages
References: nytimes
Those looking to setting up new social networks are turning to the boomer generation. Until now, most have targeted Generation X; Facebook and MySpace are a huge hit with the younger demographic, but marketers are coming to recognize the loyalty of older web users. Eons, Rezoom, Multiply, Maya's Mom, Boomj and Boomertown are some of the sites the New York Times has found marketing to this group.
"There are 78 million boomers — roughly three times the number of teenagers — and most of them are Internet users who learned computer skills in the workplace," The Times noted. "The number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34."
"There are 78 million boomers — roughly three times the number of teenagers — and most of them are Internet users who learned computer skills in the workplace," The Times noted. "The number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34."
Trend Themes
1. Boomer-focused Social Networks - Creating specialized social networks catering to the boomer generation can unlock new opportunities for businesses to target and engage with this demographic.
2. Market Recognition of Older Web Users - Marketers recognizing the loyalty of older web users opens avenues for disruptive innovation in creating tailored experiences and products for this demographic.
3. Rise of Boomer-targeted Marketing - The increasing number of boomer-focused sites and platforms presents a market opportunity for businesses to tap into this generation's interests and preferences.
Industry Implications
1. Social Media - The social media industry can explore the development of specialized platforms and features to better serve the boomer generation.
2. Digital Marketing - Digital marketing agencies and professionals can specialize in creating targeted campaigns and content strategies for the boomer demographic.
3. E-commerce - E-commerce platforms can innovate by tailoring their user experiences, product offerings, and customer support to better cater to the preferences and needs of boomers.
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