This Social Network for Buildings Brings Local Communities Online
Alyson Wyers — October 10, 2014 — Social Media
References: mycoop & fastcoexist
This social network for buildings allows urban residents to communicate with each other and get organized. MyCoop (pronounced my koop, not co-op) is a free network that lets members to swap services, send important updates and exchange other important information.
Created by Alex Norman, the social network for buildings helps city dwellers to define themselves in a more narrow way than just their neighborhood. It also gives users the opportunity to take some control back from negligent landlords and building managers, especially if there are necessary repairs that need completing. MyCoop would come in handy during an emergency situation as well.
This format is more interactive than slips of paper being shoved underneath doors and gives tenants a chance to engage in discussion and participate in polls.
Created by Alex Norman, the social network for buildings helps city dwellers to define themselves in a more narrow way than just their neighborhood. It also gives users the opportunity to take some control back from negligent landlords and building managers, especially if there are necessary repairs that need completing. MyCoop would come in handy during an emergency situation as well.
This format is more interactive than slips of paper being shoved underneath doors and gives tenants a chance to engage in discussion and participate in polls.
Trend Themes
1. Residential Social Networks - The movement towards digital, community-based platforms for urban living poses opportunities for businesses to create new customer engagement models and services.
2. Urban Community-building Strategies - Companies can leverage the increased demand for engagement in urban communities by offering creative marketing strategies and innovative services to establish deeper connections with customers.
3. Building Management Automation - The growing adoption of online platforms for building management presents opportunities for businesses to develop and market automated systems that streamline building communication and management.
Industry Implications
1. Real Estate - The real estate industry can leverage the trend of social networks for buildings to improve tenant satisfaction, while also mitigating risks from problems within the building.
2. Smart Home Technology - The growth of social networks for buildings creates new possibilities for companies in the smart home technology industry to develop tools for building communication and engagement that can be integrated into existing home automation systems.
3. Community Services - The trend towards digital community-based platforms for urban living presents a unique opportunity for community service providers to engage with customers in more meaningful ways and to tailor their services to specific community needs.
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