Ello Presents the Anti-Identity and Anti-Facebook Social Network
Itai Buenahora — March 29, 2014 — Social Media
References: news.en.softonic & motherboard.vice
Ello is the anti-identity social network that challenges the thriving concept of Facebook. It's been predicted that Facebook users will steadily begin to decline within the next three years, which raises the question: who will take down the controversial social media giant and take its place?
Enter Ello, the private social network with an anti-establishment mentality. Fed up with other social network cluster ads and using the identity as a product, the creators decided to step up and bring about a better alternative. “We built it specifically with creative people in mind, people who value content, with a good bit of discussion and dialog happening around that content,” a spokesperson said.
Ello features a minimalist design, no ads and no user data collection. The logo is a simple black smiley face with no eyes, reaffirming the anti-identity concept. It removes the advertising platform other social networks are reliant on, and lets you connect with friends and engage the very ideas we use social networking for.
Enter Ello, the private social network with an anti-establishment mentality. Fed up with other social network cluster ads and using the identity as a product, the creators decided to step up and bring about a better alternative. “We built it specifically with creative people in mind, people who value content, with a good bit of discussion and dialog happening around that content,” a spokesperson said.
Ello features a minimalist design, no ads and no user data collection. The logo is a simple black smiley face with no eyes, reaffirming the anti-identity concept. It removes the advertising platform other social networks are reliant on, and lets you connect with friends and engage the very ideas we use social networking for.
Trend Themes
1. Anti-identity Social Networks - Disruptive innovation opportunity: Create social networks that focus on privacy, content, and meaningful discussion without ads or user data collection.
2. Decline of Facebook - Disruptive innovation opportunity: Develop platforms that can replace Facebook as users shift away from the controversial social media giant.
3. Minimalist Design in Social Networks - Disruptive innovation opportunity: Design social networks with a minimalist approach, offering clean and clutter-free interfaces.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Invest in and develop alternative social media platforms that prioritize user privacy and meaningful engagement.
2. Digital Advertising - Disruptive innovation opportunity: Explore new advertising models that do not rely on user data collection and target a growing audience seeking ad-free experiences.
3. User Interface Design - Disruptive innovation opportunity: Transform user interface designs to prioritize simplicity, minimalism, and content focus in various digital products and platforms.
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