'Peep' Raises Funds for Social Media Content Creators
Michael Hemsworth — January 20, 2017 — Tech
'Peep' is a new mobile app that enables users to support social media content creators in order to help them maintain the ability to post.
Working like a crowdfunding app, 'Peep' allows fans of online influencers to make monthly pledges that get rewarded in the form of live video broadcasts. This allows social media influencers to maintain their lifestyle and make money by continuing to do what they do best.
'Peep' works like a mix between Patreon and Periscope in that it offers fans the ability to support their favorite social media content creators in a more direct way. Moreover, fans receive rewards that are more focused on what they're looking for: more content from their favorite influencers.
Working like a crowdfunding app, 'Peep' allows fans of online influencers to make monthly pledges that get rewarded in the form of live video broadcasts. This allows social media influencers to maintain their lifestyle and make money by continuing to do what they do best.
'Peep' works like a mix between Patreon and Periscope in that it offers fans the ability to support their favorite social media content creators in a more direct way. Moreover, fans receive rewards that are more focused on what they're looking for: more content from their favorite influencers.
Trend Themes
1. Social Media Support - The trend of crowdfunding apps like 'Peep' allows social media content creators to receive financial support directly from their fans.
2. Fan Engagement - The trend of offering live video broadcasts as a reward on crowdfunding apps provides a new way for influencers to engage with their audience.
3. Personalized Rewards - The trend of offering rewards that align with the specific interests of fans allows crowdfunding apps like 'Peep' to stand out in the market.
Industry Implications
1. Social Media - The social media industry can explore the use of crowdfunding apps like 'Peep' to create new revenue streams for content creators.
2. Online Influencer Marketing - The online influencer marketing industry can incorporate crowdfunding apps like 'Peep' into their strategies to help influencers monetize their content.
3. Mobile App Development - The mobile app development industry can find disruptive opportunities by creating new crowdfunding platforms with unique features tailored for social media content creators.
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