SocialBaker Displays Most Engaging Brands on Facebook
Sarah Nazim — May 18, 2012 — Social Media
References: socialbakers & mashable
Marketers are increasingly using Facebook as part of their strategy to engage with their consumers and fans; SocialBaker’s infographic displays the most engaging brands on Facebook. There are 901 million Facebook users worldwide, which means that there are lots of opportunities for marketers to divulge in.
According to the study, Starbucks is gaining the most traction in the food retail sector, Coca-Cola tops the charts for beverages and Converse takes first prize for the retail apparel category. The top ten countries who are doing really well include the U.S.A, Brazil, India, Indonesia, Mexico, United Kingdom, Turkey, Philippines, France and Germany. The statistics were measured by the number of likes, comments, shares and wall posts, as well as the total number of fans.
According to the study, Starbucks is gaining the most traction in the food retail sector, Coca-Cola tops the charts for beverages and Converse takes first prize for the retail apparel category. The top ten countries who are doing really well include the U.S.A, Brazil, India, Indonesia, Mexico, United Kingdom, Turkey, Philippines, France and Germany. The statistics were measured by the number of likes, comments, shares and wall posts, as well as the total number of fans.
Trend Themes
1. Increased Online Engagement - Marketers are increasingly using Facebook as part of their strategy to engage with their consumers and fans.
2. Engaging Brands on Social Media - SocialBaker's infographic displays the most engaging brands on Facebook, providing insights and benchmarks for marketers.
3. Global Opportunities for Marketers - With 901 million Facebook users worldwide, marketers have numerous opportunities to reach a large audience and connect with potential customers.
Industry Implications
1. Food Retail - Food retail brands like Starbucks can explore innovative ways to enhance online engagement and expand their customer base.
2. Beverages - Beverage brands like Coca-Cola can leverage their popularity on Facebook to drive customer engagement and create brand loyalty.
3. Retail Apparel - Retail apparel brands like Converse can capitalize on their social media success to strengthen their online presence and increase sales.
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