The Heineken Social Tree Will Change Modern Christmas
Parul Rohatgi — December 14, 2011 — Marketing
References: apps.facebook & simplyzesty
Heineken has come up with a fun and innovative way for sharing joy and wishing your friends and family good tidings this holiday with the Heineken Social Tree. Your favorite beer brand is creating a modern version of the traditional Christmas tree in Singapore called the Heineken social tree, this tree is 11 meters high and made up of 48 LED screens. There is also a related Facebook app, which will allow you to create you own customized greeting with animation, images, pictures and music.
These messages and good wishes will be up for everyone to see on the Heineken Social Tree at the Clarke Quay in Singapore between 17th and 26th December. Heineken has come up with a great seasonal idea for brand interaction with the social media-savvy customer.
These messages and good wishes will be up for everyone to see on the Heineken Social Tree at the Clarke Quay in Singapore between 17th and 26th December. Heineken has come up with a great seasonal idea for brand interaction with the social media-savvy customer.
Trend Themes
1. Interactive Branded Spaces - Opportunity for brands to create innovative and interactive experiences to engage with customers.
2. Augmented Reality Greetings - Innovation in personalized messages through the use of AR technology.
3. Social Media Integration - Opportunity for brands to leverage social media to increase brand awareness and engagement.
Industry Implications
1. Alcohol - Alcohol brands can create unique experiences, increase brand awareness and engage with customers through events and interactive spaces.
2. Digital Media - Companies specializing in digital media can leverage their expertise to create engaging and innovative experiences for brands.
3. Advertising - Opportunity for advertising agencies to create personalized and interactive campaigns using emerging technologies like AR and social media.
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