Bennison's Creative Clothing Packaging is Made of Biodegradable Soap Paper
Laura McQuarrie — April 5, 2016 — Eco
References: bennisongives & packagingoftheworld
As part of a Baby Care Wear campaign, Bennison packaged its infant clothing range in water-soluble and non-toxic biodegradable soap paper. With this packaging system, parents and caregivers are able to tear off a piece of the packaging and use it to clean a baby's clothes.
This unique packaging was developed in response to many infant deaths that happen around the world due to hypothermia and dramatic fluctuations in a baby's body temperature or unhygienic conditions. By providing a warm piece of clothing for infants and a means to clean it with, Bennison hopes to create a life-saving solution for children around the world.
In order to communicate what makes its infant packaging so unique, branding on Bennison's products simply say: "This package is made of soap."
This unique packaging was developed in response to many infant deaths that happen around the world due to hypothermia and dramatic fluctuations in a baby's body temperature or unhygienic conditions. By providing a warm piece of clothing for infants and a means to clean it with, Bennison hopes to create a life-saving solution for children around the world.
In order to communicate what makes its infant packaging so unique, branding on Bennison's products simply say: "This package is made of soap."
Trend Themes
1. Water-soluble Packaging - There is an opportunity to develop water-soluble packaging materials that are non-toxic and biodegradable.
2. Hygienic Packaging Solutions - Creating packaging that provides a means for cleaning products can address hygiene concerns and offer added value to consumers.
3. Life-saving Packaging Innovations - Developing packaging solutions that can potentially save lives by addressing specific health issues or risks can be a disruptive innovation opportunity.
Industry Implications
1. Eco-friendly Packaging - The eco-friendly packaging industry can explore the development of water-soluble packaging materials as a sustainable alternative.
2. Baby Care Products - The baby care industry can incorporate hygienic packaging solutions that provide additional functionality and convenience for parents and caregivers.
3. Healthcare Packaging - The healthcare packaging industry can focus on developing packaging innovations that address specific health risks, such as hypothermia in infants.
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