F'Real Debuted a Collaborative Milkshake with Snickers
Colin Smith — February 15, 2022 — Marketing
References: freal & brandeating
F'Real has debuted a new 'Snickers Milkshake' in collaboration with the 'Mars' food company. The F'Real Snickers Milkshake will be available at convenience stores that sell F'Real products across the country. This milkshake is made to be stored in the freezer and mixed on demand at the time of ordering. Consumers simply remove the milkshake from the freezer and insert it into the machine at the convenience store and watch the treat get mixed in real-time.
The Snickers Milkshake is a regular vanilla milkshake from F'Real that has real pieces of Snickers bars mixed into it. This means the milkshake becomes chocolate-infused and will have satisfying crunches of real chocolate bars inside of it. The F'Real Snickers Milkshake is perfect for a grab-and-go cold treat as spring rapidly approaches.
Image Credit: F'Real, Mars
The Snickers Milkshake is a regular vanilla milkshake from F'Real that has real pieces of Snickers bars mixed into it. This means the milkshake becomes chocolate-infused and will have satisfying crunches of real chocolate bars inside of it. The F'Real Snickers Milkshake is perfect for a grab-and-go cold treat as spring rapidly approaches.
Image Credit: F'Real, Mars
Trend Themes
1. Brand Collaboration - The trend of collaborating with other well-known brands to create special edition products offers the opportunity to attract new customers and create hype.
2. Frozen Treats - As the weather warms up, the market for frozen treats will continue to grow, providing opportunities for innovative variations on classic frozen desserts.
3. On-demand Convenience - The demand for on-the-go, customizable food and drinks continues to increase, creating opportunities for businesses to cater to this market segment.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from collaborations and innovations in frozen treats to differentiate from competitors and attract new customers.
2. Convenience Stores - Convenience stores can continue to meet the demand for on-the-go, customizable food and drinks with collaborations like the F'Real Snickers Milkshake and other frozen treats.
3. Marketing and Advertising - Companies in marketing and advertising can help brands create successful collaborations and use innovative packaging and promotions to drive sales and brand engagement.
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