This Snickers Creme Pie is the Latest Addition to the Burger King's Menu
Katherine Pendrill — January 14, 2016 — Lifestyle
References: bk & brandeating
A limited-edition Snickers creme pie is the latest edition to Burger King's ever-expanding dessert menu. Although the fast food chain is known for its savory offerings, it has been gradually expanding its creme pie line-up to draw in the dessert crowd.
The Snickers creme pie is a chilled dessert that Burger King has named 'Pie Made With Snickers.' The decadent dessert features a sweet caramel creme filling on top of a crunchy chocolate cookie crust. The pie is then topped with bite-size pieces of Snickers candy and a gooey chocolate drizzle. The new dessert joins the brand's existing creme pie line-up, which already includes the Reese's Peanut Butter Cup Pie and the Hershey's Sundae Pie.
Burger King's decadent new dessert demonstrates how fast food companies can partner with confectionery brands to attract different customers.
The Snickers creme pie is a chilled dessert that Burger King has named 'Pie Made With Snickers.' The decadent dessert features a sweet caramel creme filling on top of a crunchy chocolate cookie crust. The pie is then topped with bite-size pieces of Snickers candy and a gooey chocolate drizzle. The new dessert joins the brand's existing creme pie line-up, which already includes the Reese's Peanut Butter Cup Pie and the Hershey's Sundae Pie.
Burger King's decadent new dessert demonstrates how fast food companies can partner with confectionery brands to attract different customers.
Trend Themes
1. Fast Food Dessert Pies - Fast food chains are expanding their dessert menus with new and unique flavors, like Burger King's Snickers creme pie.
2. Brand Collaborations - Fast food chains are partnering with well-known confectionery brands to create unique desserts, like Burger King's Snickers creme pie.
3. Dessert Innovation - There is an increasing demand for unique and creative desserts, like Burger King's Snickers creme pie, prompting fast food chains to expand and innovate their dessert offerings.
Industry Implications
1. Fast Food - Fast food chains are constantly innovating their menus to satisfy changing consumer preferences, like Burger King's expansion into dessert pies.
2. Confectionery - Confectionery brands are partnering with fast food chains to reach new customers and create unique products, like Snickers collaboration with Burger King.
3. Foodservice - The foodservice industry is responding to consumer demand for unique and creative dining experiences, like Burger King's Snickers creme pie, by expanding their dessert menus and partnering with other brands.
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