Shoes As Art
References: jethrohaynes & blog.firebox
These old Vans have been turned into awesome works of art by designers Jethro Haynes and Hudson Powell. They're really brilliant, with an amazing attention to detail - if only you could still wear them...
It is great that these are not simply 'decorated shoes' but all encompassing works of art. For example, the octopus appearing to climb out of the sea is of course crawling out of the middle of the shoe. The close up image really does show the attention to detail, from the tress to the tiny shrubs.
I have included the great piece Jethro did as a shoe advert for one of their clients. It really does look like a coral reef, which is very cool if you consider it was all done with shoes!
They rock!
It is great that these are not simply 'decorated shoes' but all encompassing works of art. For example, the octopus appearing to climb out of the sea is of course crawling out of the middle of the shoe. The close up image really does show the attention to detail, from the tress to the tiny shrubs.
I have included the great piece Jethro did as a shoe advert for one of their clients. It really does look like a coral reef, which is very cool if you consider it was all done with shoes!
They rock!
Trend Themes
1. Artistic Sneaker Transformations - Transforming old sneakers into unique works of art presents a disruptive innovation opportunity for artists and fashion brands.
2. Attention to Detail in Sneaker Art - The intricate details showcased in sneaker sculptures offer a disruptive innovation opportunity for artists and designers to create highly detailed, one-of-a-kind pieces.
3. Shoe Advertisements as Art Installations - Using shoes as the medium for advertising campaigns provides a disruptive innovation opportunity for brands to create visually stunning and memorable installations.
Industry Implications
1. Art and Fashion - The art and fashion industries can explore the creative potential of transforming sneakers into artistic masterpieces, opening new avenues for collaboration and revenue streams.
2. Advertising and Marketing - Advertising and marketing agencies can embrace the concept of using shoe sculptures as unique and attention-grabbing installations to promote brands and products.
3. Sneaker Manufacturing and Customization - Sneaker manufacturers can tap into the trend of intricate sneaker sculptures by offering customizable options that allow consumers to transform their footwear into personalized art pieces.
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